smart for-us: world premiere at the Detroit Motor Show


 

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smart is turning the automotive world upside down once again and challenging ideas about what an urban pickup should look like. In a tongue-in-cheek manner the for-us signals that this is the right car for the young and young-at-heart with active lives who attach importance to low emissions and taking up minimum road space. The smart for-us translates the practical loading concept of a pickup to the reality of 21st century urban traffic for the first time.

With its exterior dimensions (length/width/height: 3547/1506/1701 mm) it could almost go unnoticed on the loading area of a typical pickup, and it is also anything but ordinary under the body. Thanks to the state-of-the-art electric drive with a 55 kW magneto-electric motor the zero-emission smart for-us is agile and lively to drive. It will celebrate its world premiere at the North American International Auto Show in Detroit (14 – 22 January 2012).

smart CEO Dr. Annette Winkler says “We at smart love pick-ups – if they are small on the outside, large on the inside, very safe and extremely comfortable. With the smart for-us a petrol station is no longer required!”

Like car2go, the globally successful car sharing initiative from smart for more flexibility in city traffic, the smart for-us is a mobility concept. It has plenty of room for two people and space for two smart ebikes behind them. Thanks to the docking station on the cargo area of the smart for-us their batteries are always charged and they enable smart for-us drivers to also reach destinations that are out of bounds for cars – for example traffic-calmed zones in the city or isolated park trails.

 

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The design: sassy and robust with extremely short overhangs

Compared with the series-produced fortwo the smart for-us makes a powerful statement and its appearance plays with the martial image of conventional mega-pickups. Nevertheless, it greets the viewer with a friendly yet assertive face. It features convex and sensuously shaped body surfaces. The large brand emblem is proudly sported on the grille, and the front has a pronounced three-dimensional design with an underride guard finishing off the lower part of the front end.

The longer wheelbase (2480 mm/plus 613 mm) and the track that has been widened by 50 mm on each side also emphasise the robust look of the study. At the same time the extremely short overhangs at the front and rear make it exceedingly compact.

 

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The tailboard at the rear of the smart for-us is electrically driven.
When it opens first of all the cargo floor including tailboard retracts by 280 mm, then the tailgate slides down in a parallel position. The cargo on the 900 mm cargo area is then extremely easy to access.

Sleek, taut surfaces in mother-of-pearl white combined with precisely designed technical functional elements in brushed aluminium – the interior is characterised by contrasts. Like in the smart forvision, the whole cockpit boasts aerodynamic styling for interior ventilation. In place of a conventional rear-view mirror the smart for-us features a smartphone accommodated in a holder on top of the instrument panel support. The driver can see what is happening on the road behind with the help of an integrated video camera.

Stylish, uncomplicated, highly functional and easy to individualise – the two seats in the concept car are typically smart. The seat shells, which are open in the middle, are covered with a soft yellow fabric throw giving them a hammock-like seating feel.

Electric drive: zero-local-emission driving fun

The electric drive of the smart for-us is based on the innovative drive concept of the smart fortwo electric drive, which will be launched from the spring of 2012. Thanks to the 55 kW magneto-electric motor the smart for-us is agile and lively to drive. With 130 Newton metres of torque it boasts powerful, lag-free acceleration and it can overtake other vehicles with the greatest of ease. The maximum speed exceeds 120 km/h. The lithium-ion battery has capacity of 17.6 kWh.

Further information from smart is available on the internet:
www.media.daimler.com and www.smart.com

Written by Alan Zurvas

Alan Zurvas is the founder and editor of Gay Car Boys, Australia's leading LGBTQI+ automotive publication. Before launching GCB in 2008, Alan's automotive writing was published in SameSame.com.au and the Star Observer. With over 16 years of hands-on car reviewing experience, Alan brings an honest, irreverent voice to every review — championing value and innovation over brand loyalty.


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2 responses to “smart for-us: world premiere at the Detroit Motor Show”

  1. gaycarboys Avatar

    Thousands of acres? Sounds good. As in all things there are horses for courses. The smart is a city car so is designed to be used in the city delivering or collecting where there is a lot of traffic and space is tight. I’ll be sure to drop by the blog and have a look:)

  2. the777man Avatar

    Okay I’m sorry, but can someone please explain to this farm girl why anyone needs or wants that small of a pick up truck (if you could call it that). I don’t think I could even fit a bale of hay in the back. Heck I don’t think I fit a bag of dog food in the back end let alone tools or or or….

    The whole point of a pick up truck is to haul stuff, and go where other vehicles can’t! This little tiny thing travels way to close to the ground, you would get stuck in the mud, snow anything! Heck you’d take out the bottom if you went over a curb. I doubt you could get it over a dirt clod?

    Oh wow! Now I probably sound like a serious hillbilly or redneck… But hey, I live on a ranch that is thousands of acres. I know, this little car (that is what it really is) isn’t meant for the likes of me, but still??? Why bother with a truck that you can’t put a whole sheet of plywood in the back end of it. I mean I have never saw the point of a short bed full size pick up, let alone these citified trucks with a “Bed” the size of compact trunk in a car. And how can this thing be safe? If you are in that small of a vehicle you ain’t safe if someone in an SUV hits you! No thank you, but I think I will stick with my full size rig, thank you very much!

    By the way, I stopped by because I keep seeing your posts everywhere, and so I had to see who you were. It is nice to meet you, and I like your name on here. I will follow, and looking forward to seeing what other cars you talk about. As you can probably figure, I am not into small… I would like to have a stange or camaro, not sure which one would be better. I am kind of leaning towards the camaro (new) because Chevrolet has Onstar, and being a single mom that is attractive to me. Love to hear what you have to say about those two…

    Peace and Harmony,
    Sallyjane
    Do you love to write? We are having a Murder Mystery contest on our blog, and the books proceeds will be given to charity. Contestants write the chapters, and readers vote. Come join in the fun! http://www.the777man.com

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