The BMW Group at CES 2017 in Las Vegas


BMW-HoloActive-Touch-An-innovative-operating-concept-for-the-interior-of-the-future

HoloActive Touch: An innovative operating concept for the interior of the future.

Munich/Las Vegas. The BMW Group will provide another glimpse into the interior of the future at the Consumer Electronics Show (CES) 2017 in Las Vegas with a selection of trailblazing concepts and revolutionary technology. The BMW HoloActive Touch system, for example, will be making its debut at the show. This innovative interface between the driver and vehicle acts like a virtual touchscreen; its free-floating display is operated using finger gestures and confirms the commands with what the driver perceives as tactile feedback.

BMW HoloActive Touch is part of the BMW i Inside Future study, which gives visitors to the CES, taking place on 5 – 8 January 2017, an impression of the mobility experience set to be offered by seamlessly connected and autonomously-driving cars in the future.

BMW HoloActive Touch brings together the advantages of the BMW Head-Up Display, BMW gesture control and direct touchscreen operation, and adds extra features to create a unique form of user interface. For the first time, the functions can be controlled without any physical contact with materials, but the technology still enables the visible and tangible driver-vehicle interaction familiar from conventional touchscreens. BMW HoloActive Touch also allows the user to access the wide variety of services provided by BMW Connected. The seamless integration of the personal digital mobility companion is highlighted even more vividly by the extremely intuitive interaction.

BMW has developed a track record for presenting pioneering advances in the field of display and operating concepts at previous editions of the CES. The BMW gesture control technology unveiled at the show in 2015 is now available in both the new BMW 7 Series and new BMW 5 Series models. And the AirTouch system showcased at CES 2016 took things a step further; here, the user employs simple gestures made with an open hand to activate control pads on a large panoramic display in the dashboard without having to touch the control interface.

Written by Alan Zurvas

Alan Zurvas is the founder and editor of Gay Car Boys, Australia's leading LGBTQI+ automotive publication. Before launching GCB in 2008, Alan's automotive writing was published in SameSame.com.au and the Star Observer. With over 16 years of hands-on car reviewing experience, Alan brings an honest, irreverent voice to every review — championing value and innovation over brand loyalty.


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