Tories Axe British EV Subsidy so Mazda UK Lowers MX-30 EV Price

The common thread worldwide is that conservative governments are happy to subsidise fossil fuels to the tune multiple billions of dollars a year, but less happy for EVs to have the same treatment. The UK’s tired Tory government has confirmed bring back EV incentives for private buyers. These sensible measures were the driving force behind the British uptake of electric vehicles. While the scheme already proved its worth, the government is towing the terrible Tory line.

In a shock move, Mazda UK dropped the price of the MX-30 which the Japanese carmaker says is now among the most affordable EV SUV in the (UK) market today.

“While it was disappointing to not see any incentives for private buyers of electric vehicles in the budget, we have taken pricing action on our BEV to make the MX-30 more accessible to customers” commented Jeremy Thomson, Managing Director, Mazda UK.

“As manufacturers we have to build and sell electric cars that people want to buy at a price that gives them confidence to adopt EV technology. We have recently made price reduction changes to our MX-30 BEV to a starting price of £27,995 to make it the most affordable electric SUV on the market and on a par with many combustion-engine small family cars. With a £6,000 Mazda deposit contribution, the monthly cost is now just £199*. That makes it one of the most affordable EVs available in the UK today”.

ABOVE: Mazda MX-30 UK

“We need to change the narrative around EVs, from range to usage and encourage home charging installation, better public charging infrastructure as well as government incentives that consider cost throughout the ownership cycle.”

“The Mazda MX-30 is the perfect EV when considering a purchase based on actual usage rather than ultimate range. A survey of our digital service records across 1.5 million Mazda cars in the UK highlights that the average daily mileage is just 26-miles, and we’ve found that customers who choose an EV as a second car or a shorter-range commuting car, find the Mazda MX-30 to be perfect, especially when combined with the convenience of a home charger”.

Incentives have varied from country to country and from state to state. California has had generous bonuses and has a healthy EV and renewable energy market. The UK and Australia had difficult conservative governments which not only failed to help consumers into more environmentally friendly products, but actively campaigned against it.

It is the main reason Australia’s charging infrastructure lags behind more Enlighted thinking. Mazda made a commercial decision to take a hit on the way in, in order to move product and is using the incentive to motivate buyers where government is unwilling.

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