Chinese carmaker, Geely, has moved its EV brand, Zeekr, upmarket with a deluxe new Sydney showroom. Geely, also the parent company of brands like Volvo and Polestar, is already know for posh products.

Sydney’s retail spot has emerged with the opening of its flagship showroom in Waterloo, proving that electric cars can have a bit of flair without looking like a rejected spaceship junkyard. This marks Zeekr’s sixth showroom in Australia, with plans for even more as the brand cements its presence in the local market.

The grand opening wasn’t just a run-of-the-mill ribbon-cutting. It was a full-blown soirée, complete with industry bigwigs, media folk, and VIPs sipping bubbly while admiring Zeekr’s latest offerings—the Zeekr X, Zeekr 009, and the hotly anticipated Zeekr 7X. If you like your EVs with a side of canapés and corporate schmoozing, this was the place to be. The event showcased Zeekr’s commitment to luxury and innovation, with an emphasis on blending premium automotive experiences with high-end retail environments.

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ABOVE: Zeekr Sydney

Zeekr has been making waves since its Australian debut in October 2024, and with expansion plans already locked in for 2025, the brand is showing no signs of slowing down. The Sydney showroom is just the beginning—Phase 2 of the development promises an even fancier setup, featuring luxury lounge areas, a dedicated kids’ space (because nothing says premium like keeping the little ones entertained), VIP rooms for high-flyers, a fully functional café, and a comprehensive service centre.

The showroom itself is designed to deliver more than just a car-buying experience—it’s about immersing customers in the Zeekr lifestyle. Expect plush seating, mood lighting, and a minimalist aesthetic that screams ‘Scandinavian chic meets automotive future.’ Whether you’re seriously considering an EV or just looking for an excuse to sip on complimentary coffee while pretending you can afford one, Zeekr Sydney City has you covered.

Beyond the showroom, Zeekr is positioning itself as a disruptor in Australia’s EV market, taking on established players like Tesla, Polestar, and BYD. While it may not have the household name recognition of its competitors just yet, its rapid expansion suggests it’s keen to carve out a niche for those who want a premium, tech-heavy EV without the usual brand snobbery. With battery technology evolving and charging infrastructure improving, Zeekr’s timing couldn’t be better.

Located at 2/1037-1047 Bourke Street, Waterloo, the showroom is open Monday to Friday from 9:00 am to 5:00 pm and on weekends from 10:00 am to 4:00 pm. Pop in, have a look around, and see if Zeekr’s vision of luxury EV ownership is your cup of organic, sustainably sourced, oat-milk flat white. Just be warned—you might leave with more than just a brochure.

Conclusion:

While the Sydney showroom already delivers an elevated brand experience, Phase 2 will introduce a next-level, full-scale luxury retail environment. The final Waterloo showroom will feature:

  • Luxury lounge areas
  • Dedicated kids’ room to enhance family friendly visits
  • VIP Rooms for high profile clientele
  • Fully functional cafe and dining space

Full service and aftersales, including: working bay for all mechanical and superficial repairs

 

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