To celebrate the arrival of Honda’s all-new Accord, a new advertising campaign is now on air.
The campaign brings to life the notion that people often save for a lifetime before they can afford to purchase their dream car, at which point, it’s often too late to enjoy it. It features a number of characters in their twilight years struggling with low-set seats, counter intuitive technology and the powerfully intimidating performance of the prestige sports cars they’ve waited all their life to purchase.
These scenarios are juxtaposed against the new Honda Accord, a cleverly designed vehicle that evokes all-round pleasure courtesy of its easy to use technologically advanced features, spacious and luxurious interior, dynamic exterior design and outstanding performance. The all-new Accord is the total package that has it all.
Kevin Lillie, Senior Marketing Manager at Honda Australia said; “This launch is very significant for Honda. In many ways, Accord is the epitome of what Honda represents to car buyers in this country. Our new launch campaign captures the Accord story in a fresh and relevant way, whilst providing us with an opportunity to entertain and connect with Australians. We are absolutely delighted with the result.”
Alan Zurvas is the founder and editor of Gay Car Boys, Australia's leading LGBTQI+ automotive publication. Before launching GCB in 2008, Alan's automotive writing was published in SameSame.com.au and the Star Observer. With over 16 years of hands-on car reviewing experience, Alan brings an honest, irreverent voice to every review — championing value and innovation over brand loyalty.
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