Ken Block is a well known name in the “rally and rallycross” cheese and wine circuit.

The 53-year-old produces cool videos driving high-performance cars in unusual spots.

Ken said, “Audi is the brand that ignited my passion for motorsport. I am extremely excited to start this new chapter. Together, we will develop innovative projects and push the boundaries of electric mobility.”

Ken Block a mere slip of a lad when Audi’s quattro changed the World Rally Championship circuit for the better. An Audi Sport quattro S1 did Pikes Peak in in a record time, cementing the moment in the fertile mind of the impressionable Block.

We recently drove Audi’s e-Tron HERE:

Ken realised another dream in his first Audi visit: A solid drive of a couple of historic race and rally cars the one and only, the Audi Sport quattro S1. He also had a steer of the Audi V8 quattro from the DTM and the futuristic Audi e-tron Vision Gran Turismo.

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ABOVE: Ken Block, Audi e-Tron

Block was particularly impressed with the monster Audi. “The Audi RS e-tron GT1 really surprised me,” says Block. “The design is exquisite with great attention to detail and a perfect finish. The driving experience is amazing: the car is incredibly fast and handles very well. The center of gravity is very low so you can change direction quickly.”

Ken might well be a “petrol head” but of late, has been testing and racing various electric cars. True to form, he recorded the third fastest time in the final stage of the 2020 Dakar Rally with an electric prototype and won the inaugural race of the “Projekt E” rallycross series at Höljes (Sweden) in the same year.

“Electric mobility is the future”, says Block. “I see the electric car as a leap forward for us as a society in order to create something that can not only reduce emissions and hopefully make the planet a better place. But not only that: it’s also about performance. I love anything that makes me go faster. Electric cars can do that. And as far as sound goes, I have kids who don’t care about that. They think that the sound of electric cars is just as cool as the sound of internal combustion engines.”

Ken Block and Audi will be colaborating in the field of electric mobility from now into the future. “Audi stands for ‘Vorsprung durch Technik’,” says Oliver Hoffmann, Board Member for Technical Development at Audi. “Every day we are trying to push boundaries to create the future of mobility. Our goal is to fascinate our customers with progressive design, innovative technology and a broad digital ecosystem. I am delighted that we were able to attract Ken Block and his team to Audi.”

“Ken Block shares our love of performance,” says Head of Audi Brand Henrik Wenders. “He has the ability to inspire people. With his progressive thinking, he will accompany us on our way into an electrifying future. Welcome to the team!”

“At Audi, motorsport is paving the way for future technologies,” says Julius Seebach, Managing Director of Audi Sport GmbH and responsible for motorsport at Audi. “Electrification is a game changer, just like quattro drive once was. With Ken Block, we’ve got exciting things in store that go perfectly with our strategy.”

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