How to Get a Better Deal When Buying a Car.

Autotrader’s online market place with mobile apps that says it promises to build trust between buyers and sellers.

The interface focuses on sales of new and used cars as all sales sites do, but is simplified. The main page has search options by set values, body types, and location. While this is not unusual, it does look clean and neat.

To help buyer confidence, Autotrader brought in “Dr Happy”, Dr Tim Sharp. According to the national survey, 81% of Aussie drivers who are “very” (29%) or “somewhat” (52%) confident when looking to buying a second-hand car agree they got a “great” or “fair” deal the last time they made a purchase, compared to the 17% who are “not very” (14%) or “not at all” (3%) confident.

(Survey Commissioned by Autotrader, independent consumer research agency, YouGov, surveyed 1,245 Australians between 17-22 June 2021 via an online quantitative survey.)

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Dr. Sharp, a behavioural psychologist and founder of The Happiness Institute, believes there are three helpful tips to build confidence and get a fair deal when making a considered purchase:

  1. Do your research – Build information and knowledge on what you are looking to purchase, what the value and history of that product is. Enlist support of those around you who are experts in the category to come armed with information when it comes time to purchase.
  2. Practice negotiation – Ask yourself “what is the price I want to pay, and what am I willing to pay?” Be prepared to find value in more than just the final price.
  3. Imagine a successful outcome – When it comes to what a successful transaction looks like, imagine what you want to achieve and the steps you need to take to get there.

Negotiating a deal both sides are happy with can be an art. The buyer wants the best value for money, regardless of how much is spent.

Autotrader is creating a tool that provides a history check of the car you’re interesting in. The tool lists vehicle history check and pricing, to allow customers to quickly check things such as: the history and servicing, work completed, and any accidents or collisions. The pricing advisor tool provides a third-party assessment of the vehicle’s value based on a variety of independent factors.

Richard Dicello, Head of Motors at Autotrader, said, “Our mission at Autotrader is to help Aussies get a fair deal when purchasing a second-hand vehicle and make the overall experience a win-win for both the buyer and the seller.” 

 

Australia has long been divided between those who are ‘car people’ and those who aren’t. For those who aren’t car people, a key time they wish they knew more about cars is when they’re buying or selling one to make sure they are getting a ‘fair deal’.”

 

As such, we’ve enhanced our offering to level the playing field between those who are car people and those who aren’t to make sure that everyone looking to buy or sell a vehicle on our platform is armed with the tools, knowledge and information to boost their confidence and ensure they walk away feeling satisfied they’ve achieved a great deal,” said Dicello.

The figures have been weighted and are representative of all Australian adults (aged 18+).