Bentley Posts Seventh Consecutive Year of Profit Despite China Slump and Job Cuts


 

Bentley has delivered another profitable year, reporting €216 million operating profit in 2025. But the headlines hide some uncomfortable realities.

The Numbers

Revenue hit €2.6 billion with an operating return on sales of 8.3%. Customer deliveries declined 5%, driven largely by continued market contraction in China. Revenue only dropped 1% thanks to disciplined pricing, richer derivative mix, and continued growth in Mulliner bespoke demand.

 

The Bentayga remains Bentley’s best-seller, with the Bentayga Speed entering key markets at the end of 2025.

What’s Actually Happening

Bentley’s financial performance was significantly affected by several external factors:

 

  • Volkswagen Group’s decision to discontinue a D-segment platform
  • US tariff impacts
  • Unfavourable foreign exchange movements

 

The €216 million headline masks a business in transition, not crisis, but certainly not smooth sailing.

 

 




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The Job Cuts

Bentley will implement a “colleague consultation programme” affecting management, agency and non-manufacturing employees. The organisational efficiency measures could result in 275 positions being removed from the structure.

 

That’s a significant headcount reduction for a company with Bentley’s prestige positioning. They’re framing it as preparing for the next chapter rather than cost-cutting panic.

The Electric Future

The Crewe site transformation continues with the future Battery-Powered Electric Vehicle (BEV) assembly line nearing completion. Bentley is self-funding this investment through its profits rather than relying on Volkswagen Group subsidies.

 

The fourth-generation Continental GT and Flying Spur with V8 hybrid powertrains are now in market, representing Bentley’s transition strategy before full electrification.

The Supersports Signal

The recent New York debut of the Supersports was fully allocated immediately, suggesting Bentley’s ultra-luxury, performance-focused strategy is resonating with buyers who can actually afford these things.

 

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Written by Alan Zurvas

Alan Zurvas is the founder and editor of Gay Car Boys, Australia's leading LGBTQI+ automotive publication. Before launching GCB in 2008, Alan's automotive writing was published in SameSame.com.au and the Star Observer. With over 16 years of hands-on car reviewing experience, Alan brings an honest, irreverent voice to every review — championing value and innovation over brand loyalty.


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