- The BMW Group has entered 2021 with ambitious targets for growth and profitability and will be putting the first forerunners of its far-reaching technology offensive on the roads in the coming months. At the same time, it has set the course for a comprehensive realignment.
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ABOVE: 2021 BMW Annual Meeting
“The BMW Group has ambitious plans for 2021. We have started the new year with strong momentum and are aiming to return to pre-crisis levels as swiftly as possible – and go even further,” said Oliver Zipse, Chairman of the Board of Management of BMW AG, in Munich on Wednesday. “We have a clear roadmap for making the transformation of our industry a real competitive advantage for BMW in the coming years: uncompromisingly electric, digital and circular.”
After a demanding year that ended with a successful final spurt, the BMW Group is determined to remain on a course of recovery in 2021 and has set itself ambitious targets, including significant growth in Group profit before tax. The Automotive segment is expected to a record a solid increase in deliveries. The segment EBIT margin is forecast to improve to within a range of 6 and 8 percent for the full year 2021.
Growth in EV (electric vehicles) will feature prominently as the automotive world transitions to a non fossil-fuelled future. BMW plans to launch a raft of hybrid and electric cars and SUVs over the next decade. Pushes in to alternate power sources also have benefits outside transport alone.
“2021 is all about growth for us. At the same time, we are prepared to respond flexibly,” said Nicolas Peter, Member of the Board of Management of BMW AG, Finance. “We always think and act long-term; by making the right decisions today we are setting the stage to achieve our ambitious strategic goals for 2025, 2030 and beyond.”


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