Electric Car Brand Polestar and Thijs Biersteker Art Installation

Polestar, and awareness artist Thijs Biersteker, have launched a new interactive installation. We Harvest Wind encourages people to think about the biggest challenges of our time – the climate crisis, pollution and the transition to renewable energy – through art. 

Polestar is a new performance brand electric car maker, soon to sell in Australia, click here to explore Polestar 2 

We Harvest Wind, which is being exhibited at Stedelijk Museum Amsterdam from 14 October to 3 November, has been designed by Biersteker, an awareness artist famed for his award-winning interactive installations about climate change, ocean plastic, pollution and nature. The art installation will enable visitors to control the wind using large fans. As the wind hits the sculpture, it generates energy which causes the installation to come to life. The aim of the installation is to educate consumers on the importance of renewable energy. 

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ABOVE: Polestar and Thijs Biersteker at the Stedelijk Museum Amsterdam – We Harvest Wind

Polestar is on a mission to encourage transparency in the electric vehicle sector and beyond, believing this to be the only way to achieve a sustainable and emission-free future. The installation takes a complex topic and makes it more approachable by interpreting it through art.

The installation was inspired by the recent publication of Polestar’s LCA (Life Cycle Assessment) report. The report measures the lifetime CO₂e impact of Polestar 2, taking into account everything from the extraction of raw materials to manufacturing and how the car is disposed of at the end of its life. The report shows that the lifetime impact of the all-electric car can be halved if the car is charged with renewable energy. However, renewable energy charging points are not yet widely available and most consumers are not aware of the issue.

“Harvesting the power of the wind is not just an energy revolution, but an obvious step in human evolution. We are the only species that uses wind to generate energy, and this is now more important than ever,” says Thijs Biersteker, founder of Woven Studio. “At the installation, visitors are able to experience the power of wind by setting it in motion themselves, actively participating in the energy transition. The kind of electricity we choose for our homes, electric vehicles and electric bicycles really makes a difference. It’s one of the few sustainable transitions that we can enforce as individuals.”

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