Holden to give away new VF Commodore in Social Scavenger Hunt

The most advanced vehicle created in this country, the much-anticipated VF Commodore, will be pieced together by the people of Australia in a nationwide scavenger hunt launching today.

In the largest hunt of its kind to be hosted in Australia, 101 virtual puzzle pieces that make up the first image of the new Commodore have been hidden around the country in both physical and online locations.

Players can register to help Holden build the new Commodore on a new microsite, www.buildthecommodore.com.au, where they will receive daily clues to find a piece of the image. Anyone who finds one of the pieces and shares it online will be entered into a prize draw to win one of the first VF Commodores to roll off the production line.

Holden Marketing Director, Simon Carr said social media offered Holden a unique opportunity to engage fans, customers and the public in the launch of the new car.

“The last time we launched a new Commodore, social media was in its infancy. Facebook and YouTube were not household names and mobile phones were for calls and texts.

“Fast forward seven years and most of us have a mobile device connected to the internet. Half of all Australians are Facebook users and social networking is ingrained in how we act as consumers.

“For marketers, it means that any new product launch can be a fully-immersive experience, but for well-loved car like Commodore, we can really take our activity to the next level.

“What better way to reveal an Australian favourite than engage our fans and enthusiasts in the hunt to create its first official image?”

Registrations to participate in the Build The Commodore campaign are open today. The first puzzle pieces will be released on 6 February with the hunt concluding as the real-life car is revealed via live stream on the Holden website on 10 February.
About Holden Commodore The Holden Commodore nameplate was launched 35 years ago with the introduction of the VB Commodore in 1978.  Quickly establishing itself as an Australian favourite, the car has undergone 14 iterations, and from 1996 to 2010, was the bestselling car in Australia for 15 consecutive years. VF Commodore will be revealed to the public on 10 February and goes on sale later this year.

Written by Alan Zurvas

Alan Zurvas is the founder and editor of Gay Car Boys, Australia's leading LGBTQI+ automotive publication. Before launching GCB in 2008, Alan's automotive writing was published in SameSame.com.au and the Star Observer. With over 16 years of hands-on car reviewing experience, Alan brings an honest, irreverent voice to every review — championing value and innovation over brand loyalty.