Inchcape Appoints New PR Guru: Chloe Fraser

Inchcape Australia has announced the appointment of Chloe Fraser to the newly created role of Group Public Relations and Corporate Communications Manager, effective immediately.

In her new role, Ms Fraser will be responsible for the internal and external communication requirements for all Inchcape Australia operations and remain intrinsically involved in the public relations strategic direction and activities for both Subaru Australia and Peugeot Citroen Australia.

Ms Fraser has extensive experience in the automotive industry, both as a former automotive journalist and within Inchcape. Throughout her career at Inchcape, Ms Fraser has worked in the Trivett retail business with responsibility for their digital offerings, at Subaru Australia as the Assistant Public Relations Manager and most recently as the Public Relations Manager for Peugeot Citroen Australia.

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ABOVE: Subaru, Peugeot and Citroen

The new structure will see the Public Relations Manager Subaru Australia and Public Relations Manager Peugeot Citroen Australia report into Ms Fraser as part of a newly formed Public Relations and Communications team.

Colin Christie, Managing Director Inchcape Australasia, said: “Inchcape holds an unrivalled position in the Australian market with its logistics operations through AutoNexus, distribution brands Subaru Australia and Peugeot Citroen Australia, and its Inchcape retail outlets.

“The new communications team enables Inchcape to further enhance its public relations and communications activities across the entire Australian business.”

Chloe Fraser, Group Public Relations and Corporate Communications Manager, said: “Encompassing logistics, distribution and retail, Inchcape Australia’s operations place the company in a unique position in the local market.

“It is an honour to represent the iconic Subaru, Peugeot and Citroen brands. All three brands have a strong history coupled with a current range, and future pipeline of vehicles, that present distinctive and compelling offerings to Australian consumers.

“However, Inchcape Australia’s operations expand beyond distribution and I look forward to sharing the successes and innovations from our retail and AutoNexus operations as well.”

Following the announcement of David Rowley’s upcoming retirement and Ms Fraser’s new appointment, recruitment for the roles of Public Relations Manager Subaru Australia and Public Relations Manager Peugeot Citroen Australia has commenced. Interested parties can submit their application via the links below:

• Public Relations Manager Subaru Australia: click here.
• Public Relations Manager Peugeot Citroen Australia: click here.