Above: This Week’s Car Review – 2020 VW Golf R Final Edition
Kia ranked number one in the industry1 today by J.D. Power in the 2020 U.S. Initial Quality Study (IQS), with a reported 136 problems per 100 vehicles. And for the sixth consecutive year, Kia is the number one mass-market automotive brand. “An exceptional run,” said Dave Sargent, Vice President, Automotive Quality, J.D. Power.
- Kia #1 mass-market brand for the sixth consecutive year
- More J.D. Power Awards for Initial Quality than any other brand, two years in a row
- The Forte, Sedona, Sorento and Soul each topped their respective segments
Kia’s continued success in IQS was led by having two models – Forte and Soul — included among the top 10 vehicles in the industry. Kia also had segment-best performances from Forte (Compact Car), Sedona (Minivan), Sorento (Upper Midsize SUV) and Soul (Small SUV).
More GayCarBoys Stories
- DON’T Drive YOUR CAR until you’ve Checked if your AIRBAG will KILL YOU
- Skoda RS245 drive with Steve Owen and Alan Zurvas
- 2018 Skoda Octavia VRS245 Launch Review
- 2018 Skoda Superb 162TSI Review
- Citroën C3 Aircross Launch Review
- Mazda sets even Higher Benchmark with new CX-30 SUV
- 2020 Subaru Forester HYBRID Video Review
Help Support Gay Car Boys Subscribe to our Youtube Channel
ABOVE: Kia – Australian Models
“Returning to number one in the industry and the top of J.D. Power’s U.S. Initial Quality Study among all mass-market brands for the sixth consecutive year is an enormous honor and a reminder to keep striving to be the best we can be,” said Sean Yoon, president & CEO, Kia Motors North America & Kia Motors America. “With 4 segment winners – and 4 additional models ranking among the top three in their respective segments – Kia’s ‘Give It Everything’ brand philosophy continues to bear fruit in the extremely competitive automotive market.”
The annual report analyzed responses from 87,282 respondents with regards to 189 vehicle series across 26 segments. Vehicles were evaluated on driving experience, engine and transmission performance and a broad range of quality issues reported by vehicle owners.
Alan Zurvas is the founder and editor of Gay Car Boys, Australia's leading LGBTQI+ automotive publication. Before launching GCB in 2008, Alan's automotive writing was published in SameSame.com.au and the Star Observer. With over 16 years of hands-on car reviewing experience, Alan brings an honest, irreverent voice to every review — championing value and innovation over brand loyalty.
Leave a Reply