The Urus SE was already doing quite a lot. Urban Automotive has decided it wasn’t doing nearly enough. British modification specialist Urban Automotive has unveiled its Widetrack carbon fibre programme for the Lamborghini Urus SE, and I’m going to need a moment. The launch colour alone — Inozetek Gloss Pearlescent Pearl Marigold Orange — reads like someone lost a bet with a paint chip catalogue. It is absurd. It is glorious. It is exactly the sort of thing that makes car culture worth caring about.
Urban Automotive, the Milton Keynes-based modification house that’s been quietly turning luxury SUVs into pavement-devouring statements since 2014, has thrown 10,000 hours of development at the already-aggressive Urus SE. The result is a six-piece carbon fibre wheelarch extension that adds 40mm to the car’s hips, complemented by a bonnet so dramatic it needed its own design reference: the Aventador SVJ. Yes, they’ve sculpted a “bull nose” vent into the bonnet. Yes, it’s functional. And yes, the 3D-printed vent inlets are finished in Lamborghini’s hexagonal pattern, because subtlety is for people who drive German.
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ABOVE: Lamborghini Urus SE Widetrack front wheel and carbon arch, rear quarter carbon flares, Aventador SVJ-inspired bonnet vents, rear three-quarter with carbon diffuser, elevated front with DRLs, complete side profile, elevated widebody view, front three-quarter dramatic lighting, dead-centre rear view, carbon front splitter detail
What is the Urban Automotive Urus SE Widetrack?
The full Widetrack conversion will set you back £51,800 fitted — that’s roughly $100,000 AUD for those of us who need to convert continental extravagance into local currency. For context, the base Urus SE starts north of $400,000 in Australia. This is the equivalent of buying a rather nice small car just to make your half-million-dollar SUV look angrier. Which, frankly, I respect.
Why Does This Exist?
Matthew Welch, Urban’s Managing Director, describes this as “by far the most technically sophisticated and visually dramatic Lamborghini build we have ever produced.” The company follows what it calls an “OEM Plus” philosophy — amplifying the original design without betraying it. Everything is conceived in-house, from the exposed carbon fibre sill extensions (which pay homage to the Miura’s iconic sill air intake) to the double-stacked rear spoiler arrangement that looks like it’s preparing for aggressive negotiations with physics.
This is aftermarket modification done with genuine intention rather than bolt-on theatre. The three-piece carbon fibre splitter has canard end planes. The replacement rear bumper features a double-vented diffuser with separated canard end planes. Even the quad billet exhausts have outer accent details, because once you’re this deep into carbon fibre madness, why would you stop at the obvious bits?
Is It Just Visual, or Does It Go Properly?
The modifications are predominantly visual — this is a styling programme rather than a performance overhaul. But visual impact matters when you’re piloting something that already produces 800CV from its plug-in hybrid V8 setup. The Urus SE is not lacking for power. What Urban has done is give it the physical presence to match the performance figures.
The Urban-Vossen UV-1R wheels fill those widened arches rather nicely, and the overall effect is a Urus that looks less like a luxury SUV and more like something that should be parked outside a Bond villain’s alpine lair. The dual debuts — simultaneous launches in Las Vegas and Milton Keynes — suggest Urban is thinking globally, having established a jointly-owned US operation to match its UK headquarters.
Should You Care?
If you already own a Urus SE and find yourself wishing it attracted more attention, therapy might be cheaper than £51,800. But if you genuinely appreciate the craft of bespoke automotive modification — the kind where 3D-printed details integrate brand-specific hexagonal patterns and bonnet vents reference 60-year-old supercars — then this is rather impressive work.
With the Temerario arriving to complete Lamborghini’s fully hybridised lineup, the Urus SE already represents Sant’Agata’s future. Urban Automotive has simply decided that the future should be considerably wider and considerably more orange.
Bespoke interior modifications are also available, for those who feel the exterior is doing all the heavy lifting. One imagines the waiting list is already forming.
More Lamborghini Stories
- 2026 Lamborghini Temerario Australia Price and Specs: The Huracan Replacement Has Arrived
- 2025 Lamborghini Urus SE Australia: The Super SUV Goes Plug-In Hybrid
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Alan Zurvas is the founder and editor of Gay Car Boys, Australia's leading LGBTQI+ automotive publication. Before launching GCB in 2008, Alan's automotive writing was published in SameSame.com.au and the Star Observer. With over 16 years of hands-on car reviewing experience, Alan brings an honest, irreverent voice to every review — championing value and innovation over brand loyalty.
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