Lunaz, the leading creator of electric classic cars, is delighted to announce the first tranche of production availability for classic electric Range Rovers. The company, based in Silverstone, England will create an initial run of 50 of the luxury SUVs built in the ‘classic era’ between 1970 and 1994.

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Since unveiling Jaguar, Bentley and Rolls-Royce electrified classics, Lunaz has been consistently asked by its global customer base to apply its re-engineering and restoration approach to these cars.

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ABOVE: Lunaz Electric Classic Range Rover

In response to feedback from these customers, electric classic Range Rovers by Lunaz will be offered in both ‘Town’ and ‘Country’ specification. The more urban expression of these cars will be presented with increased focus on rear-seat and driver comfort, reflecting their dual use as either self-driven luxury vehicles or chauffeured cars. These cars will be available in both standard and long wheelbase. 

‘Country’ specification will include a full suite of engineering, technological and design features that augment a full electric classic off-roading experience for the first time. Every car by Lunaz goes through a full bare metal restoration and re-engineering process ahead of conversion to the company’s proprietary electric powertrain. This approach allows Lunaz to answer the questions of usability and reliability that detract from the experience of owning the most celebrated classic cars in the world  

Country specification electric classic Range Rovers by Lunaz will include a 4-wheel drive system, updated suspension including anti-roll bars and uprated brakes. Within the cabin, the pure utility of the original interior design will be significantly elevated. This will be achieved by applying Lunaz’ design philosophy. This approach balances the integration of technology and usability within a classic architecture. It is executed with the highest quality materials from a palette that responds to traditional and contemporary tastes and lifestyles. 

Design Director, Jen Holloway and her team will work in close consultation with customers to tailor the car to their exact requirements. Material palettes that honour the textile interior that debuted on the original classic Range Rover will be offered as well as more traditional upholstery options executed in the very finest leathers and woods. Customers will be able to select from either the classic three-door configuration or the four-door models.  

Usability is further enhanced with the inclusion of a full suite of contemporary technologies. Features including infotainment, air conditioning and entertainment screens are sensitively integrated into the existing design scheme to ensure the spirit of the original car is maintained. 

Prices for classic electric Range Rovers by Lunaz start at £245,000 excluding local taxes. The first production tranche of 50 vehicles is currently being allocated with first customer deliveries anticipated for the summer of 2021. 

SPECIALISED VEHICLES 

Lunaz will further the legacy of some of the more specialist interpretations of the classic Range Rover’s celebrated lineage. 

From the start of production, fully roofless options will be offered. First seen in the James Bond classic, Octopussy, these rare cars feature in some of the world’s great car collections. 

Because of their scarcity, Lunaz’ engineers will take existing conventionally bodied Range Rover classics and convert them to what the firm is calling ‘Safari Specification’ as part of the full bare metal restoration and re-engineering process. The world’s first electric roofless SUV has already been allocated to a European customer. 

Every car by Lunaz represents an individual customer build. This provides extraordinary scope for personalisation. Customers will be invited to work with Design Director Jen Holloway and her team to specify features to augment their own lifestyle requirements. The ‘Country Specification’ could include modifications to storage areas or a boot space for the transportation of equipment and refreshments for field sports. For ‘Town’ cars, the creation of a bar area for rear-seat chauffeured occupants can be tailored to the customer’s favourite choice of beverage. 

JOB CREATION AND GROWTH

“In the face of a challenging year that restricts every business’s ability to collaborate globally, we have drawn even more intensely on the extraordinary talent-pool that exists in Silverstone, Britain’s automotive and technology manufacturing heartland. We are proud to fly the flag for our nation’s leadership in cutting-edge zero emissions technologies and more traditional automotive engineering skills on the global stage.” 

David Lorenz, Founder, Lunaz 

Lunaz has enjoyed extraordinary growth in 2020 reflecting shifting global attitudes towards consumption. Indeed, the firm has responded to a rebalancing of car collections for a clean air future. This has led to a doubling in the number of highly skilled jobs at the firm’s manufacturing base in Silverstone and anticipated 2021 demand will lead to a further doubling of the number of skilled engineers, designers and technicians at an expanded manufacturing base adjacent to the current technical HQ. 

THE CIRCULAR ECONOMY

“By 2030, when the UK ban on internal combustion engine car sales will come into effect there will be 2 billion ICE vehicles on the planet. Without conversion to electric, this will represent mass redundancy of finite resources that could otherwise be re-used. Our approach answers the urgent need to extend the life of these vehicles for future generations.” 

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