Mercedes to be 100% Electric by 2030: Here’s How
Mercedes-Benz has prepared its “all-electric strategy by 2030”, market conditions notwithstanding. Mercedes has switched from from electric-first to electric-only, for a luxury electric future.
2022 will see Mercedes-Benz with a fully electric offering in all segments the company serves. From that, 2025 will see all new Mercedes Benz launches with electric-only options. This means be it a full size limo, a van, or a family hatch, Mercedes will have a battery=powered model.
Mercedes-Benz intends to manage this accelerated transformation while sticking to its profitability targets.
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“The EV shift is picking up speed – especially in the luxury segment, where Mercedes-Benz belongs. The tipping point is getting closer and we will be ready as markets switch to electric-only by the end of this decade,” said Ola Källenius, CEO of Daimler AG and Mercedes-Benz AG. “This step marks a profound reallocation of capital. By managing this faster transformation while safeguarding our profitability targets, we will ensure the enduring success of Mercedes-Benz. Thanks to our highly qualified and motivated workforce, I am convinced that we will be successful in this exciting new era.”
Mercedes-Benz will reveal its in depth plan which shows that the company has ploughed significant time and money in to accelerating R&D. Between 2022 and 2030, Mercedes will invest over €40 billion. Mercedes says this will bring forward the “tipping point” for electric vehicle adoption.
Architectures: In 2025 Mercedes-Benz will launch three electric-only architectures:
- MB.EA will cover all medium to large size passenger cars, establishing a scalable modular system as the electric backbone for the future EV portfolio.
- AMG.EA will be a dedicated performance electric vehicle platform addressing technology and performance oriented Mercedes-AMG customers.
- VAN.EA ushers in a new era for purpose made electric vans and Light Commercial Vehicles, which will contribute to emission free transportation and cities in the future.
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Alan Zurvas is the founder and editor of Gay Car Boys, Australia's leading LGBTQI+ automotive publication. Before launching GCB in 2008, Alan's automotive writing was published in SameSame.com.au and the Star Observer. With over 16 years of hands-on car reviewing experience, Alan brings an honest, irreverent voice to every review — championing value and innovation over brand loyalty.
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