International press release for GayCarBoys readers
CYPRESS, Calif. – Mitsubishi Motors Corporation (MMC) today announced it has chosen the name Eclipse Cross for its new compact SUV model to be debuted at the 87th Geneva International Motor Show* to be held in Geneva, Switzerland March 7 through 19, 2017.
Eclipse derives its name from the MMC’s popular specialty coupe model sold in the U.S. from 1989, while Cross is short for crossover.
Eclipse is a word used to describe an astronomical event. Marrying stylish coupe lines with the freedom of movement the SUV genre gives, the Eclipse Cross’ beautiful, dynamic form serves to bring about the same sense of excitement and inspiration as the diamond ring seen immediately before and after a total solar eclipse does. The high-saturation red body color newly developed for the model is also reflected in the name to evoke the brilliance of the prominence seen during the total solar eclipse.
*… Le 87e Salon international de l’automobile Genève 2017. With press days on March 7 and 8, the show is open to the public from March 9 through 19. MMC will hold its press conference from 11:15am on March 7, local time, at the MMC booth.
Alan Zurvas is the founder and editor of Gay Car Boys, Australia's leading LGBTQI+ automotive publication. Before launching GCB in 2008, Alan's automotive writing was published in SameSame.com.au and the Star Observer. With over 16 years of hands-on car reviewing experience, Alan brings an honest, irreverent voice to every review — championing value and innovation over brand loyalty.
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