If you have never heard of LSH Auto, you’re not alone. The company is Australia’s leading Mercedes-Benz retail group, and along with smart Automobile Co (a joint venture between Mercedes-Benz AG and Geely Holding Group) are returning the fabulously tony “smart” nameplate to Australia.
To those for whom the smart 2 and 4 door hatches, and the gorgeous roadster, have a special place, you will be beside yourselves with the thought of a smart #1 and smart #3 and high-performance Brabus version of each, will burst back onto the scene in a big, blousy “premium”, five-door, fully-featured electric car.
Putting the retailer in a unique position, LSH Auto Australia will be the sole showroom in which a buyer will find the new smart range. There are showrooms in Sydney, Melbourne and Brisbane, including the lavish s five-storey Lifestyle precinct at Breakfast Creek, Brisbane.
ABOVE: smart #1 and smart #3
The smart EV range will be an entry to premium EV motoring for buyers who might otherwise fall into the arms of established brands.
The smart cars are loaded to the gunnels with cream of techy goodness. The makers claim “up to” 440km of range, and an entry price that will give current non-premium EV cars of similar size a run for their money.
The specifications and pricing are to be published next month, and will herald with the triumphant launch of a smart Australia website. From then on, buyers can begin their registration of interest. Orders are expected to begin in July for September deliveries, a very fast timeline in automotive terms.
A huge promotional campaign is due to start any time, and display cars will be available for viewing at dealer and other locations from August.
LSH Auto Australia’s Managing Director, John Good, welcomed the group’s expansion of offering; “The addition of the smart EV range is a natural and exciting progression in offering customers the best premium motoring options across all available technologies.”
“We know there is a growing Australian demand for urban EV motoring. The opportunity presented by a German-designed premium EV was a perfect fit with our focus on delivering excellence at all levels. We look forward to providing a smart option to our substantial existing customer base and to welcoming many new members to the LSH Auto family through the smart brand.”
Global Chief Marketing Officer for smart Automobile Co, Mandy Zhang, expressed enthusiasm for the opportunity presented by the LSH Auto representation in the Australian market. “It’s clear that increasing numbers of Australians are drawn to the advantages of EV mobility. Entering a growing market with a premium product, presented by a premium partner, is the best possible outcome. We are confident the new smart range will connect with Australian EV needs, and that LSH Auto Australia will add a customer experience that will make the overall proposition extremely attractive.”
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Alan Zurvas is the founder and editor of Gay Car Boys, Australia's leading LGBTQI+ automotive publication. Before launching GCB in 2008, Alan's automotive writing was published in SameSame.com.au and the Star Observer. With over 16 years of hands-on car reviewing experience, Alan brings an honest, irreverent voice to every review — championing value and innovation over brand loyalty.
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