Hyundai has taken the covers off the seventh-generation Grandeur, badged as Azera outside Korea. The sixth generation launched in 2016, with the very first making an appearance in 1986.
The seventh-generation Grandeur takes good looks, uncluttered design, and high-tech detailing, to transform the high-end saloon experience.
“The seventh-generation Grandeur expresses our respect for the past and commitment to move on to the future,” said SangYup Lee, Executive Vice President and Head of Hyundai Design Center. “We are creating a new standard for the premium sedan market through emotive design and a refined customer experience.”
Outside:
While All-New Grandeur’s good looks have nods to Hyundai’s past, the “Seamless Horizon Lamp” gives the front end and completely unique effect.
It is said to be inspired by the first light of dawn, making Grandeur look even wider than it actually is. While the horizon line might be slim and discrete, the same can’t be said of the massive grille. In fact only a small section of the front end is dedicated to lighting, with almost everything below the bonnet line being grille.
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ABOVE: 2023 All New Hyundai Grandeur
Grandeur is a large sedan whose uncluttered look is highlighted by a single character line that runs from the headlamps to the tail lights. Frameless doors and auto-flush handles make the side profile look slippery, adding to the modern look.
Grandeur’s lino-like wheelbase is visually lengthened further, with the cowl point and C-pillar to making the cabin within appear to be enormous.
The ‘Seamless Horizon’ that we see at the front, is repeated in the lamp array across the rear. Another single line of light crosses the boot-line, making the rear look incredibly powerful.
The cabin
Grandeur wrap-around interior uses premium, sustainable materials to provide a clean, comfortable space.
Ambient mood on the door, dashboard, and infotainment display makes the user experience a calm and relaxing affair. The light, and pattern on doors and trim is design to make a Zen-like space that makes passengers feel calm and relaxed.
The steering wheel’s single-spoke design looks back to that first-generation Grandeur, and has controls that have been arranged so as to be more easily used by the driver. The gear knob is now on the steering wheel, allowing the centre console space to be as uncluttered as the exterior. Even though the console is minimal, there is still storage and wireless charging built in.
As befits a vehicle aimed at the discerning traveller, the cabin is replete with real wood, aluminium and naturally dyed quilted Napa leather in a traditional Korean pattern. The eco-process Napa leather is produced to tread lightly, with anti-bacterial leather applied to various touchpoints.
There are no plans to bring Grandeur to Australia.
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