Genesis spent a decade being the polite one, the luxury arm that never raised its voice or spun a tyre in anger. That Genesis has left the building. The Genesis GV60 Magma is an electric SUV that fakes gear changes, holds a drift, and hits 100km/h in 3.4 seconds, and it costs $130,000.
The Genesis GV60 Magma wears a badge that needs a word of explanation, so here is the primer. Magma is the code name for the Genesis performance division, the equivalent of BMW M or Mercedes-AMG, and this is the first production car to carry it. Justin Douglass, Head of Genesis Motors Australia, calls it the beginning of a new chapter for the brand. He would. It is his job to. What sits under the styling is more interesting than the marketing, so let us get to it.
The GV60 Magma is priced from $130,000 before on-road costs, and you can register your interest on the Genesis Australia site today. There is one specification. No cooking version, no dearer flagship, and no options list beyond $4,000 for matte paint. You take the lot or you take nothing, which is honest for a car at this money.
How Quick the Genesis GV60 Magma Really Is
Two motors, one on each axle, make a combined 448kW and 740Nm. Press the boost button and those numbers jump to 478kW and 790Nm for around 15 seconds. That is enough to fire the Genesis GV60 Magma to 100km/h in 3.4 seconds on launch control, then to 200km/h in 10.9 seconds, and on to a 264km/h top speed. Quick by any measure. The boost is the party trick, a short window of everything before the battery politely asks you to settle down.
The battery is 84kWh. What Genesis has not published is a range figure, which for a $130,000 electric car is a curious silence. Drive it the way the drift mode begs you to and the percentage will tumble like a lift with the cable cut. Nobody buys a car like this to count kilometres, granted, but a claimed number would have been the polite thing to offer. Its absence tells you where the priorities sit.
Fake Gears and a Drift Mode, Because Why Not
The real curio is Virtual Gear Shift. Genesis has taught an electric motor to pretend it has ratios, complete with fake shift shunts and a piped high-revving engine note. Purists will roll their eyes. I did too, right up until I remembered how flat a single-speed EV feels the moment you actually want drama. It is make-believe. It is also, I suspect, far more fun than the purists will admit over their flat whites.
Three drive modes sit under your thumb, Sprint, GT, and MY, the last letting you dial the diff and stability control to taste. The brakes get modes of their own, a soft Comfort pedal for the daily grind and a firmer Sport calibration that ditches the dead travel and adds around 15% more bite at speed. It is the kind of detail that tells you the engineers were let off the leash rather than handed a body kit and a colour chart.
Drift Mode sends the power rearward and lets the electronic diff hang the tail out, while High-Performance Battery Control keeps the pack cool for repeated hard laps or drag runs. A luxury brand baking a drift mode into a heavy electric SUV is either inspired or unhinged. Possibly both. Either way, it is the last thing anyone expected from the marque that gave us the heated-and-ventilated everything.
Underneath, the suspension gets recalibrated roll centres, stroke-sensing electronic dampers, and end-of-travel control so it does not crash into its own bump stops. The forged 21-inch wheels wear 275mm Pirelli P Zero rubber. The brakes measure 400mm at the front with monoblock calipers, and they haul the Genesis GV60 Magma from 100km/h to a dead stop in 33.8 metres. For a car this size and price, the homework has been done.
What $130,000 Genesis GV60 Magma Buys Inside
The exterior commits to the full motorsport dress-up. A wider stance, a lower ride height, canard wings at the nose, a winglet rear spoiler, and a hero paint called Magma Orange bright enough to embarrass a hi-vis vest. Inside, it is Obsidian Black with orange or Ash White stitching, suede-like Chamude across the seats, and a cluster that flips into a three-circle dial the instant you wake Magma Mode. A 27-inch OLED screen spans the dash. The 17-speaker Bang and Olufsen system covers the noise the fake gears do not.
Ownership covers five years and unlimited kilometres, with five years or 75,000km of servicing included and roadside assistance that stretches to 10 years if Genesis wields the spanners. It is on sale today. At $130,000 the GV60 Magma is not cheap, and Genesis is asking you to gamble on a performance badge with no history behind it. The hardware looks honest. The drift mode is gloriously silly. Whether buyers trust the quiet luxury brand to build a genuine hooligan is the one question the order book will settle.
Genesis GV60 Magma Key Numbers
| Spec | Detail |
|---|---|
| Price (MLP) | $130,000 |
| Battery | 84kWh |
| Power | 448kW (478kW Boost Mode) |
| Torque | 740Nm (790Nm Boost Mode) |
| 0-100km/h | 3.4 seconds |
| Top speed | 264km/h |
| Wheels and tyres | 21-inch forged, 275mm Pirelli P Zero |
| Front brakes | 400mm, monoblock calipers |
| Warranty | 5 years / unlimited km |
| Servicing | 5 years / 75,000km included |
| On sale | Now |
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