BMW Bucks Automotive Sales Disasters

Above: This Week’s Car Review – 2020 Mitsubishi ASX Exceed

BMW recently announced that on the back of the release of official VFACTS car sales figures for April, BMW Australia confirmed its position on its April 2020 sales result while reaffirming that it continues to outperform the automotive sector.

In new car sales results for April, BMW sales declined by just 5.7 per cent compared with 48.5 per cent for the total industry.

Covid lockdowns, job losses, and general unrest has seen buyers tighten their wallets

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BMW also outperformed the industry in private sales with 973 units sold in April 2020 compared with 1137 vehicles in April 2019.

This represented a drop of just 14.4 per cent. The number was notable in being significantly lower than the 47.6 per cent decline in private car sales felt by the industry overall.

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BMW’s outperformance is also evident in the share of private sales in the period from January to the

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end of April this year.  Private BMW vehicle sales represented 53.2 per cent of the overall sales compared with 47.6 per cent for the total industry.

BMW confirms that this year’s success is on the back of strong sales to customers – a result driven by product launches and strategic benefits that resonate with local buyers.

Buyers may return to market, but Covid-19 has caused uncertainty. The world will look very different once the pandemic has passed.