Chery Australia just tossed the keys to the public. Not the physical keys yet, but the branding ones. The carmaker is officially launching a nationwide search to name its upcoming diesel plug-in hybrid ute, and the stakes are high. If you come up with the winning moniker, you won’t just get a pat on the back. You will literally win the very first one to roll off the line.
This isn’t just another rebadged city slicker. Chery is pitching this as a world-first. We are looking at a diesel PHEV powertrain that aims to bridge the gap between old-school grunt and new-age efficiency. It is built specifically for how people work and explore in Australia, meaning it isn’t skipping the essential stats. It boasts a 1000kg payload and a 3.5-tonne towing capacity. Those figures put it right in the middle of the heavy-hitter territory, challenging the established guard with a unique fuel-sipping twist.
The competition is a smart play. Instead of some corporate focus group in a glass office picking a name that sounds like a kitchen appliance, Chery is letting the people who will actually drive the thing decide its identity. They want a name that fits the Australian landscape and the lifestyle that comes with it. Whether that is something rugged, something high-tech, or something uniquely local is entirely up to the entrants.
Help Support Gay Car Boys Subscribe to our Youtube Channel
Above: This Week’s VIDEO Review –2026 Lexus LBX Paradox
#LexusLBX, #LBXSportLuxury, #ToyotaCHR, #LuxurySUV, #HybridCars, #GayCarBoys
ABOVE: RS 3 competition limited
To get in on the action, you head to the official website and submit your suggestion. You also need to provide a quick explanation of why your chosen name hits the mark. Chery will filter through the noise to create a shortlist, which then goes to a public vote. It’s a democratic process for a vehicle designed to handle the democracy of the dirt tracks and the suburbs.
There are a raft of other offers HERE for other models.
The clock is ticking on this one. The Great Australian Chery Ute Naming Competition kicked off at midday on March 12, 2026. You have until 11:50pm on March 26 to get your entries in. After that, the gate closes and the voting begins. If your idea sticks, you could be the first person in the country to park this electrified diesel beast in your driveway later this year. It is a rare chance to leave a permanent mark on the automotive world while scoring a free rig in the process. Stop overthinking it and get your entries in before the deadline passes.
More Chery Jaecoo Omoda Stories
- Polestar Sales Soar as Jaecoo Rides with Supercross Star Dylan Wills
- Jaecoo Teams Up with Thule for an Adventure Travel Fun
- Jaecoo J7 PHEV to Hit the Roads in Early 2025
- Chinese Brand Jaecoo Makes Australian Debut with J7 and J5 SUVs
- Chery Slashes Prices on Omoda E5 Electric SUV
- Chery Omoda E5 EV to Start at $42,990. Details here
- Omoda 9, LDV Terron 9, Audi Q5 earn ANCAP five-star safety
- Chery Omoda E5 EV to Arrive Stunningly Equipped
Help Support Gay Car Boys Subscribe to our Youtube Channel
Alan Zurvas is the founder and editor of Gay Car Boys, Australia's leading LGBTQI+ automotive publication. Before launching GCB in 2008, Alan's automotive writing was published in SameSame.com.au and the Star Observer. With over 16 years of hands-on car reviewing experience, Alan brings an honest, irreverent voice to every review — championing value and innovation over brand loyalty.
Leave a Reply