CUPRA is building its very first 100% electric car, the CUPRA Born, at the Zwickau plant in Germany.
CUPRA Born is the beginning of a new era for the brand. At the 2021 Munich International Motor Show (IAA), Cupra announced its intention to be a fully electric brand by 2030.
“With its emotional design and electric sportiness, the CUPRA Born is the impulse of the company’s transformation and the start of CUPRA’s electric offensive. Producing our first 100% electric model in Europe’s largest electric vehicle factory will provide valuable learnings as we look to build electric vehicles in Martorell from 2025 onwards. Our ambition is to produce more than 500,000 urban electric vehicles per year in Spain for different Group brands,” said brand CEO, Wayne Griffiths.
The CUPRA Born is on show at Automobile Barcelona 2021, which started Thursday 30th September.
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ABOVE: CUPRA Born
CUPRA’s first electric model The electric car has its design inspired by Barcelona’s El Born neighbourhood, and the first CUPRA Born will roll off the production line, proving that electric cars can be exciting, and evidence that performance and electrification are a perfect match.
The CUPRA Born is a key part of CUPRA’s world-wide push. The new models spearheads CUPRA’s expansion and is expected be up to 20% of.
CUPRA Born will be on sale in November, via an agency. In addition, customers will have the option to contract the CUPRA Born through a subscription model.
CUPRA will take part in this year’s electric touring car competition PURE ETCR. Not only that, but CUPRA will make an appearance in the off-road electric SUV’s competition Extreme E. The CUPRA “Tribe” is made up of a team of ambassadors who share the brand values , such as the German goalkeeper Marc ter Stegen, the football rising star Ansu Fati, Hollywood actor Daniel Brühl, Swedish driver Mattias Ekström and eight of the best padel players in the world, among others.
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Alan Zurvas is the founder and editor of Gay Car Boys, Australia's leading LGBTQI+ automotive publication. Before launching GCB in 2008, Alan's automotive writing was published in SameSame.com.au and the Star Observer. With over 16 years of hands-on car reviewing experience, Alan brings an honest, irreverent voice to every review — championing value and innovation over brand loyalty.
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