CUPRA, the 4 year old offshoot of German carmaker Volkswagen, revealed three new electrified models to come to market by 2025.

Cupra has sold 200,000 units with turnover growing from 430 million euros in 2018 to almost 2.2 billion euros in 2021, exceeding expectations. In 2022, CUPRA intends to double that through a global network of City Garages, including here in Australia.

By 2025 CUPRA will have 3 new electric models: CUPRA Terramar, CUPRA Tavascan and CUPRA UrbanRebel. It will also be renewing its current product line-up. We will have to wait to see if all come to our shores.

“Tonight, we show the entire range of CUPRA’s next generation of heroes to be launched by 2025,” said Wayne Griffiths, CEO of CUPRA. ”In the midterm, our aim is to deliver 500,000 cars per year and push forward with our international expansion into new markets as well as entering new segments. The CUPRA Tribe is committed to making all this happen, it’s the people that count. Because at the end, it’s the people who make the brand.”

The “Unstoppable Impulse” event took place in Terramar, Sitges, where media, institutions, partners, and CUPRA ambassadors Ballon d’Or and Best FIFA Award-winning footballer, Alexia Putellas joined the event. Representatives from the Volkswagen Group and members of the shareholders families – Piëch and Porsche –also joined the event.

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The CUPRA Terramar as with petrol engine and a new generation of plug-in hybrid powertrains with a 62 mile (100 kilometre) iall-electric mode range.

“Terramar,our new sporty hybrid SUV, perfectly combines bold proportions with a long striking bonnet, while the shark nose means breakthrough resistance and the determination to win”, said Jorge Diez, Design Director at CUPRA. “Thinking of how the driver will feel, we provide a unique experience with the latest technology, thanks to the driver oriented interior concept. All in all, a 4.5 metre long SUV, with CUPRA DNA ready to shake one of the most competitive segments”.

CUPRA Tavascan: the dream comes true
CUPRA Tavascan launches in 2024. The car remains faithful to the 2019 concept car. Some design elements were strongly hinted at in the 2021 CUPRA Tavascan Extreme E Concept.

CUPRA UrbanRebel: challenging conventions and bringing emotions
In 2025, CUPRA launches the UrbanRebel as its Urban Electric Car.

The front-wheel drive Urban Electric Car uses the Volkswagen Group’s MEB Small platform to deliver an emotional, high-performance urban vehicle.

“The CUPRA UrbanRebel will be the biggest project for our company in the upcoming years, since it is key for our transformation as a fully electric brand. We are leading the cluster development, the family of vehicles that will democratise sustainable urban mobility, for different brands within the Volkswagen Group”, said Werner Tietz, Vice-President for Research & Development at CUPRA.

The 4.03m long vehicle has sustainability at its core, integrating advanced recycled polymers and bio-based materials to push the boundaries of what is achievable, and delivering a more environmentally-conscious vehicle.

It mixes 3D printed and 3D knitted manufacturing approaches with parametric design to improve performance and value perception.

The Lightweight design gives the 226PS (166kW) electric motor a 0-100k of 6.9 seconds, with a range of up to 273 miles or 440km.

“We know exactly where we want to go, and I promise you it will not be boring. Every single model we will bring to the market will be a step ahead on our journey,” said Wayne Griffiths. “We will stay true to ourselves and be authentic, this is the spirit of the CUPRA Tribe. We’ll do this the CUPRA way, like we always have. The future is electric. The future is CUPRA.”