Ferrari Luce is Their First EV, but is it Ferrari’s Last Hoorah?
There are moments in motoring where a car lands with divine wrist-flapping, diva drama, and so much unmistakable bluster, that you instantly know what it is. The Ferrari Luce is not one of those moments.
Instead, Ferrari’s first full EV looks like a luxury airport shuttle that got lost on the way to a Silicon Valley spit-balling sesh. Ferrari says the Luce opens “a new chapter” for the brand, but will it merely close a few others.
Not Ferrari. Not Even A Smidge
The elephant n the room is the hideous visage: Ferrari spivs can scream the Luce is “pure”, “shell-like”, and “uncompromised” until the prosecco runs dry in Rome, but the ghastly Luce will still look like a Ferengi instead of a Ferrari.
There’s no sensuality or menace, and certainly no visual theatre. Where are those coke-bottle hips that make you weak at the knees outside a Woolloomooloo wine bar at midnight. The Luce has all the emotional pull of a condom in a convent.
ABOVE: Ferrari Luce exterior and interior gallery
The glasshouse-heavy silhouette looks more lashed Lucid Air than marvellously Maranello. The rear has shades of a bloated Peugeot concept, and the front end? A 70’s rendering, of a 90’s flying limo in a shaky-setted low-budget sci-fi.
And those giant 24-inch rear wheels? Darling, if drag queens wore orthopaedic sneakers, this would be them.
Ferrari keeps name-dropping Sir Jony Ive and Marc Newson if they were the second coming, and normally they would be. “Butcha aren’t Blanche, ya aren’t the second coming.” When Coco said “before you go out, take one thing off”, she didn’t mean get all ya gear off like a two-bit tart. Sometimes minimalism looks like a desperate shakedown.
The Problem With “Clean” Design
The Luce feels designed by industrial designers for a kitchen cabinet, or a couch. Newsom has form after all.
Modern car design has developed an unfortunate obsession with “purity” and smooth surfaces with hidden lights, and seamless everything. They adore minimalist cabins where every button has been sent to The Hague for crimes against aesthetics, yet, drivers hate that almost as much as they hate the Brussels Bongs that EuroNCAP has inflicted on us all
Ferrari used to build cars that looked alive. They had tension and heat and movement. Even the passionate oddballs had drama.
The Luce looks clinically deceased. Like an appliance from a luxury Scandinavian kitchen showroom where everyone drinks oat milk and discusses architecture podcasts.
Sure, aerodynamics matter in EVs because drag reduction matters for range. But if your Ferrari requires a press release the length of War and Peace to explain why it looks the way it does, perhaps the styling has gone badly tits up. Usually a Ferrari poster on a boy’s wall is enough to get juices flowing.
Underneath? Yes, it is Impressive
The frustrating part is that the engineering sounds genuinely bonkers.
Four electric motors. 772kW. 0-100km/h in 2.5 seconds. Torque vectoring so advanced it practically reads your horoscope. A 122kWh battery with 350kW charging, rear-wheel steering, active suspension. And enough computing power to launch a satellite.
Ferrari did the engineering, so the Luce may well become one of the greatest-driving EVs ever built. The technical ambition is enormous, and unlike some legacy brands fumbling through electrification, Ferrari seems determined to make the experience feel distinctively theatrical.
Even the sound system avoids fake V8 karaoke nonsense, instead amplifying real drivetrain vibrations into something semi-authentic. That’s actually rather clever, if you’re a five year old.
But brilliant engineering wrapped in beige styling still leaves you staring at your navel rather than risk the Gorgon turning you to stone.
The Cabin Feels Like A Fancy Wellness Retreat
The cabin continues this whole “luxury tech monk”nonsense. Ferrari describes it as “light and airy”. Translation: it resembles an airport lounge.
There’s gorgeous material quality, admittedly. The machined aluminium, OLED displays, precision switches, giant screens, and posh leather are all lovely. But it is emotionally bereft and there are other brands doing it better.
Previous Ferraris made you feel like you had strapped on a cilice while thoroughly slapping yourself with a cat of nine tails. The Luce feel? Nothing, not a sausage, except perhaps for mild disinterest.
Ferrari fans will not lose their minds over the five-seat layout. Somewhere in Sydney’s eastern suburbs, a wealthy couple is already planning to buy a Spectre instead.
Ferrari’s Identity Crisis Goes Electric
The bigger issue is philosophical.
Ferrari says this isn’t “just an electric Ferrari” but “an entirely new Ferrari”. That wording feels suspiciously like unbaked batter, because the Luce often feels less like an evolution of Ferrari and more like a napkin doodle after a dozen shots.
Maybe this is inevitable. EV packaging changes proportions and aerodynamics dictate smoother shapes. But luxury buyers increasingly want comfort and technology over noise and danger.
But when you strip away the romance, aggression, and visual seduction that made Ferrari brutish and hairy-chested, what remains?
An extremely fast posh EV, but lovie, those are plenty.
Ferrari Luce Key Specs
| Item | Ferrari Luce |
| Powertrain | Four electric motors |
| Power Output | 772kW / 1050cv |
| Battery | 122kWh lithium-ion |
| Drive | Electric AWD |
| Charging | Up to 350kW DC fast charging |
| 0-100km/h | 2.5 seconds |
| 0-200km/h | 6.8 seconds |
| Top Speed | Over 310km/h |
| Range | Over 530km |
| Transmission | Single-speed EV drive |
| Seating | 5 seats |
| Doors | 4 |
| Kerb Weight | 2260kg |
| Wheels | 23-inch front / 24-inch rear |
The Ferrari Luce might end up being a sensational car to drive. It may even become the benchmark for electric performance cars. Ferrari’s engineering team went fully mad scientist, and there’s something admirable about the ambition. But visually? This isn’t a Ferrari that stops your heart.
It’s a Ferrari that asks you to admire its architecture.
That may impress design critics in black turtlenecks. For the rest of us, it feels like Maranello is in its death throes.
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Alan Zurvas is the founder and editor of Gay Car Boys, Australia's leading LGBTQI+ automotive publication. Before launching GCB in 2008, Alan's automotive writing was published in SameSame.com.au and the Star Observer. With over 16 years of hands-on car reviewing experience, Alan brings an honest, irreverent voice to every review — championing value and innovation over brand loyalty.
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