Get ready, folks—FOTON Australia has just announced that the TUNLAND V7 and V9 Utes will be rolling into Aussie showrooms in early 2025. This is exciting news for the ute market, especially for those looking for a rugged, full-size pick-up that doesn’t skimp on luxury or comfort.

The landscape accounts for the biggest sellers in the country with the top 2 vehicles being utes. 1st place on the Australian top-ten switches between Ranger and Hilux but is there space for more? Kia is launching Tasman ute shortly, and there is a raft of Chinese brands already trying to grab attention on the tradie/off-roader scene

To that end, FOTON is throwing their hat into the ring with bold confidence, bringing not just the power to tackle off-road adventures but a “plush, modern interior designed to pamper its passengers”.

The TUNLAND V Utes aren’t just a one-trick pony with their tough exteriors; inside, you’ll find what FOTON promises to be an “intelligent cockpit” with all the bells and whistles, including plush seating that’ll make your long haul feel like a breeze.

Let’s hope they deliver on the comfort front, especially for those multi-hour road trips across the bush.

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ABOVE: Foton TUNLAND V (overseas model shown)

But before you can get your hands on these shiny new toys, FOTON is kicking things off with the AUMARK S light-duty truck, arriving by the end of 2024. It’s the perfect companion for Australian businesses needing durability and flexibility—whether it’s carting gear or navigating the tight streets of city life. Think of it as a taste of what FOTON has to offer before they launch their big hitters in 2025.

Blair Read, the Managing Director of Inchcape Australasia (FOTON’s distribution partner), is pumped. He says the TUNLAND V7 and V9 Utes will build on the brand’s strong start in Australia. “We’re excited to introduce FOTON’s innovative commercial vehicles… The TUNLAND Utes are built to support the adventurous lifestyles of Australian consumers,” says Read, hinting at a ute that’s as much about weekend getaways as it is about weekday work.

FOTON might be new to many Aussies, but don’t underestimate them. They’re China’s biggest commercial vehicle manufacturer, and they’re not shy about their ambitions. With this line-up, they’re positioning themselves as serious contenders in Australia’s fiercely competitive ute market. We’ll have to wait and see how they stack up against more established brands, but if the TUNLAND lives up to the hype, it could shake things up.

Pricing and specific details are still under wraps, but if you’re keen to be first in line, you can register your interest at fotonaustralia.com.au. With a promise of rugged reliability wrapped in a stylish package, FOTON’s TUNLAND V Utes could be the new go-to for Aussie adventurers and tradies alike.

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