Cupra comes to us from Barcelona. If you haven’t heard of it I’m not surprised. It started as a performance sub-brand of SEAT, a VW Group company. It was spun off as an identity of its own, and here we are a short time later with a stunning looking EV, the Cupra BORN

CUPRA arrives officially later this year, but a test car has been freighted to Sydney, the first of three Born EVs that will  be tested over 10,000km each.

In somewhat of a landmark, this will be the first time that time that the Born has been driven outside Europe, where it is a Car of the Year finalist.

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ABOVE: Cupra Australia – BORN EV

At launch, Australian CUPRAs start with a three model range; the Formentor crossover, Ateca SUV and Leon hatchback. Among these models’ combined 12 variants are two Plug-in Hybrid Electric Vehicles (PHEV) in Formentor and Leon form.

CUPRA Australia Director Ben Wilks re-affirmed CUPRA’s determination to bring the Born EV to market by year’s end.

“CUPRA’s conventional and PHEV range will be unique in this country, the perfect line-up for a new brand to challenge the established order,” Ben said.

“Born is undoubtedly our halo car, one that embodies all of CUPRA’s performance and design allure in a zero emissions package.”

CUPRA started life in 2018 as a stand-alone brand, with the corporate headquarters and a racing car workshop in Martorell (Barcelona), in addition to a network of specialized points of sale around the world.

We can expect to hear a lot of a brand that shares so much with Volkswagen. With that kind of star power behind it, CUPRA will hit the ground running.

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