How Jaeho Oh is Transforming Genesis Interiors with Korean Luxury and Innovative Design

Inside Genesis: How Jaeho Oh is Redefining Automotive Interior Design with Korean Elegance

In the often-flashy world of automotive design, it’s the interiors that tell the real story. It’s where you sit, drive, snack, cry, sing off-key to Adele, and maybe even fall in love. For Genesis, that story is being told—chapter by meticulously crafted chapter—by Jaeho Oh, the man quietly revolutionising what it means to sit in luxury.

Oh’s journey didn’t start with dashboards and door trims. He joined Hyundai Motor Company in 2008, initially captivated by the allure of exterior design. But soon, he discovered that the real magic lay inside. “Interior design offered a whole different world of creativity,” he explains. And just like that, he switched lanes—thankfully for us.

Now as Head of Genesis Interior Design, Oh’s task is simple in theory but complex in execution: blend cutting-edge tech with elegant simplicity. His guiding principle? The brand’s signature Beauty of White Space—a concept drawn from Korean architecture that’s about more than minimalism. It’s about breathing room. About restraint. About knowing when to stop decorating and start feeling.

“Beauty of White Space isn’t just about clearing out clutter,” says Oh. “It’s about optimising the layout so that functionality and emotional appeal go hand in hand.”

Where some brands try to be the digital lovechild of an iPad and a spaceship, Genesis keeps it real—real materials, real buttons, real soul. That means you won’t find all controls crammed into one giant screen. Essential dials remain tactile and analogue, luxuriously accented by handcrafted finishes that speak to Genesis’ Korean identity.

Take the GV60’s Crystal Sphere—a beautifully sculpted orb that tells you whether your EV is on. It’s pure Genesis: design that makes you feel something.

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ABOVE: Discover how Jaeho Oh, Head of Genesis Interior Design, is redefining luxury car interiors through Korean elegance, handcrafted details, and cutting-edge tech in Genesis vehicles.

Luxury with a Korean Accent

Jaeho Oh is quick to point out that being Korean doesn’t mean draping everything in hanbok fabric or slapping traditional patterns everywhere. Genesis design is more subtle—like the soft, sinuous curves of traditional hanok homes or the quiet strength of a white dalhangari (moon jar). This is cultural authenticity, not caricature.

And Genesis isn’t stopping there. Flagship models like the G90 LWB and concept stunners like the X Speedium Coupe showcase what’s coming: living-room-like cabins for the EV and autonomous age. With swivelling seats (hello, Genesis Neolun Concept), voice controls, and pop-up displays, the line between lounge and luxury car is getting delightfully blurry.

Design Democracy Meets Creative Competition

Interior design at Genesis isn’t a solo act—it’s a global jam session. Sketches fly in from Korea, the U.S., and Europe. Oh and his team sift through dozens of designs, often fusing the best ideas across continents. “We share openly,” he says. “If I see something from a colleague in California or Frankfurt that inspires me, I use it.”

Each design must not only pass the eyes of Genesis leadership (no pressure) but also anticipate customer needs three to four years into the future. Today’s drivers are savvier than ever, says Oh, and they expect interiors that are aesthetically timeless, technologically advanced, and emotionally satisfying.

Personalisation Is the New Prestige

Enter Genesis One of One and Genesis Magma—programs aimed at ultra-bespoke vehicles. This is where things get spicy. Forget one-size-fits-all luxury. These projects promise handcrafted, deeply personal cabin spaces that echo a customer’s lifestyle, not just their bank balance.

“We’re growing as a brand, and it shows,” says Oh. “The future is about refined, detail-rich, recognisably Genesis interiors that will age gracefully, like a moon jar in a Seoul gallery.”

The Takeaway?

Jaeho Oh isn’t just designing car interiors—he’s crafting emotional spaces on wheels. Through cultural nuance, tech integration, and an obsessive eye for detail, Genesis interiors have become sanctuaries of modern luxury.

So next time you step into a Genesis, take a moment to feel the silence, the textures, the flow. That’s Jaeho Oh whispering in your ear: this is what luxury feels like when it’s Korean, considered, and utterly cool.

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