Hyundai has been trying for years to get away from the “cheap and cheerful” reputation. There are those who have heaped praise on the I30. It’s true that it was a quantum leap, but look at what it was leaping from. It should be added that the current car doesn’t have all of the safety features standard in its competitors such as Corolla.
Here’s the press release
Hyundai Motor Company has released the first rendering of the next-generation i30, revealing an exciting new look for the company’s bestselling hatchback, set for its world premiere at the 2011 Frankfurt International Motor Show (IAA) in September.
The all-new i30 was designed and engineered at the Hyundai Motor Europe Technical Centre in Rüsselsheim, Germany and represents a further evolution of the unique form language, ‘fluidic sculpture’ – the company’s distinctive design DNA.
The ‘fluidic sculpture’ ethos utilises flowing lines inspired by nature and modern architecture to give a constant three-dimensional presence to Hyundai vehicles, and was introduced on the Hyundai ix-onic concept at the 2009 Geneva Motor Show. Since this debut, ‘fluidic sculpture’ has been the design language behind all new Hyundai models launched in Europe.
“When designing the all-new i30, we used strong, fluid lines to sculpt a car which looks athletic while exuding a sense of constant motion, even when stationary. From the rendering, you can see how we managed to give the car a bold stance, transmitting a confident attitude through sporty characteristics and dynamic proportions. In this way, the car is very close to the recently unveiled i40, and we want people to recognise the Hyundai design DNA on those two models,” commented Thomas Bürkle, Chief Designer at Hyundai Motor Europe Technical Centre.
The next-generation i30 is also recognisable thanks to Hyundai’s signature front face – the hexagonal shaped front grille.
“The hexagonal appearance is unique to Hyundai, with the jewel-like front headlamps which flank the grille adding a strong personality to the vehicle, as well as a sense of refinement and luxury,” Thomas Bürkle added.
“The next generation i30 will play an important role in continuing the development of the Hyundai brand in Australia,” said Oliver Mann, Hyundai Motor Company Australia’s Director of Marketing. “We launched the current i30 in late 2007 and since then the car has been recognised with numerous awards, including an Australia’s ‘Best Small Car’ award for three years running.”
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LOL… Well this is why we do Auto News and Reviews. It’s a press release straight from the manufacturer. We have a few nice reviews coming up. I’m in the Volvo S60 this week. It’s brand new to the market, well sort of. A couple of base commodores (GM-Holden) and a stoking hot Commodore SS ute. You don’t have ute’s in the USA. It was an invention of Holdens back in the 30’s. Ute=utility. Rather cleverly a farmers wife wanted a car he could use on the farm but was nice enough so he could take her to church on Sundays. At least that’s Holden’s story! I haven’t driven a new Hyundai in ages so it should be interesting. Hopefully a few Jags and the odd Mitsubishi coming up. Maybe some more Lexus’s (or is the Lexi) would be nice.
Hyundai has come a long way, hasn’t it! I have owned Mercuries forever, but now that they will no longer be made, I’ll have to change. Plus, we can’t stand our Lincoln dealer here. The dealership has a lot to do with which car I buy. Maybe it shouldn’t, but if I have to travel too far for service, or if the dealership has no clue about customer service, I go elsewhere.
I don’t blame you. Actually the best customer service I’ve struck so far was Lexus. Much better than BMW, Mercedes. I don’t know much about Mercury though but I take it its a GM brand which got ousted during the GFC. I always thought it odd that GM and Ford have so many brands since some of the cars were just rebranded and sold in the same market! You go with what sells the best because it will have the best resale value!
Actually, Mercury was a Ford product. My son-in-law is an engineer with GM, so he would want me to set you straight. LOL! I can imagine that customer service would be excellent with Lexus, and when we when the lottery, I plan on buying myself one.
Ah OK. Well of course Ford was in the same position as GM but Ford was lucky enough to restructure its loans when the banks were still lending. Just imagine our luxury cars costing twice as much as yours! And our petrol (gas) costing twice as much as your as well. You’re around 70 to 80 cents a litre and we are between $1.20 and $1.60 A LITRE. That BMW X3 we tested tops out at about $41k in the USA and $84,661 here in Oz. And of course our dollar is more than yours currently so the $81,661 is more like $90,000USD. It just doesn’t bear thinking about does it?
I really enjoyed that wording which began with ” The fluid sculpture ethos..”
Having no experience with Hyundais at all often I see a car which really catches my eye. Then I look to see it’s name. Often I find its name is Hyundai. Are these good cars? I dont know. But I’ll look forwward to your personal reviews about them. Get road tripping, my good man! Enough of this cheating and only pasteing links of articles. :)