Hyundai Motor Company today revealed SEVEN, the new sport utility electric vehicle (SUEV) concept at AutoMobility LA. This category-bending electric SUV concept will be on display in Hyundai Motor’s booth, along with other segment-leading products such as IONIQ 5, and XCIENT Fuel Cell, at the LA Convention Center, Nov. 19-28.

Following the 45 concept in 2019 and the Prophecy concept in 2020, the SEVEN concept opens a new chapter for the IONIQ brand, Hyundai’s dedicated battery electric vehicle (BEV) showcase. These differentiated design and technology innovations prioritise customer values over industry norms. SEVEN is also a clear representation of Hyundai’s commitment to carbon neutrality by 2045.

“The SEVEN concept demonstrates Hyundai’s creative vision and advanced technological development for our electrified mobility future,” said José Muñoz, President and CEO, Hyundai Motor North America. “Its innovative interior space, eco-friendly powertrain and cutting-edge safety and convenience technologies reveal an exciting future for Hyundai SUV customers.”

The SEVEN debut press conference can be viewed at Hyundai Motor America website. Hyundai Motor also released a lifestyle-oriented storytelling video, featuring SEVEN’s customer experience concept and its various in-car appliances. The film can be viewed at HyundaiWorldwide YouTube channel.

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ABOVE: Hyundai SEVEN concept at LA Motor Show (Mobility LA – LA Auto Show)

IONIQ: Dedicated BEV brand embodying Hyundai’s future mobility vision
Every vehicle developed for the IONIQ brand offers a next generation customer experience that seamlessly integrates the most advanced technologies into everyday life settings. SEVEN concept is the perfect example of IONIQ, with its space innovation and hygienic features transforming the vehicle as an innovative living space on wheels.

“As a tangible proof of Hyundai’s vision of ‘Progress for Humanity’, IONIQ changes the paradigm of electric vehicle customer experiences, accommodating diverse lifestyles without constraints,” said Thomas Schemera, Executive Vice President and Global Chief Marketing Officer, Hyundai Motor Company. “SEVEN represents our commitment to a human-centered approach to redefine everyday experiences.”

Redefining SUV with aerodynamically pure exterior and powerful presence
SEVEN concept is built upon Hyundai Motor Group’s Electric-Global Modular Platform (E-GMP), a dedicated BEV architecture. E-GMP’s long wheelbase and flat platform floor enables a completely new class of vehicle that offers new experiences for customers.

A welcoming, premium lounge style interior for the autonomous driving era
SEVEN’s interior design priority lies in the space innovation offering greater freedom for our customers than ever before. SEVEN’s wheelbase reaches 3.2 meters, thanks to its design cue to push the wheels outward to extend the wheelbase as much as possible.

The flat floor allows Hyundai Motor to explore an alternative to the traditional row-based seat arrangements, creating a more fluid interior layout. The Pillarless Coach Doors offer a grand entrance to reveal a welcoming interior with a completely new dimension of space.

SEVEN also embodies Hyundai’s future vision of autonomous mobility. The driver’s seat features a retractable control stick that hides away when not in use. Without the need for the usual driver’s equipment, the ultra slim cockpit and integrated screens create a lounge-like experience.

SEVEN offers flexible space and various in-car appliances that can be personalized for individual passengers.

A sustainable and hygienic mobility environment
Hyundai Motor has focused on developing vehicles to always ensure a safe and healthy travel experience. SEVEN uses various eco-friendly materials while offering segment-leading hygienic features, such as Hygiene Airflow System and UVC Sterilization.

Hyundai applied bio-paint to SEVEN’s exterior and hygienically-recycled and renewable materials throughout the interior. Mineral plaster, bamboo wood and carpet, bio resin and interior paint are based on renewable sources that can reduce pollution from the production process. Extensive use of copper and hygienically treated fabric with proven antibacterial functions ensure all surfaces inside SEVEN remain clean at all times.

The Hygiene Airflow System takes inspiration from the sophisticated airflow management of passenger aircrafts.

Most importantly, this system can activate independently whether the vehicle is in motion or not to reduce cross-contamination among passengers and isolates the airflow between front and rear occupants.

UVC Sterilization activates once the vehicle is vacated of its passengers. The control stick, first-row storage drawer and speakers pop up. Then, integrated sanitizing UVC lights help clean the living space of bacteria and viruses. In addition, there are sanitizing storage compartments in the bench and Smart Hub console for personal belongings.

Powerful Performance with an all-electric range target of over 300 miles
Thanks to its versatile E-GMP platform, SEVEN will be able to provide outstanding driving range and ultra-fast charging capabilities, delivering a driving experience tailored to customer’s needs. In a real-world situation with a 350-kW charger, SEVEN is capable of charging from 10 percent to 80 percent in about 20 minutes. The concept is also engineered to achieve a target range of over 300 miles.

XCIENT Heavy Duty Fuel Cell Truck Debut at AutoMobility LA
Hyundai Motor’s new XCIENT heavy-duty fuel cell truck will make its North American auto show debut at AutoMobility LA. Hyundai has partnered globally to deploy XCIENT Fuel Cell trucks for commercial transportation and 46 are already operating in Switzerland. Now, Hyundai Motor is expanding its efforts in California, with the largest deployment of these vehicles in the U.S. XCIENT will be prominently on display in the Hyundai booth, with technology experts onsite to assist with inquiries.

IONIQ 5 Debut at AutoMobility LA
IONIQ 5 will also make its North American auto show debut at AutoMobility LA. IONIQ 5 is Hyundai’s all-new, all-electric, midsize CUV. Its design explores new experiences only possible with E-GMP. The RWD version targets a 300-mile all-electric range. Its interior leverages unique proportions with a 3,000-mm wheelbase and raises the bar of comfort and usability with a flat floor. The interior also reflects Hyundai’s commitment to sustainability by utilizing eco-friendly materials and nature-inspired colors on many touchpoints. IONIQ 5 also provides Vehicle-to-Load (V2L) capability, which can turn the vehicle into a charger on wheels to power various compact devices on the go.

* Note: SEVEN is a concept vehicle, and its specifications should not be considered as those of an upcoming production model.

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About Hyundai Motor
Established in 1967, Hyundai Motor Company is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe. Based on the brand vision ‘Progress for Humanity,’ Hyundai Motor is accelerating its transformation into a Smart Mobility Solution Provider. The company invests in advanced technologies such as robotics and Urban Air Mobility (UAM) to bring about revolutionary mobility solutions, while pursuing open innovation to introduce future mobility services. In pursuit of sustainable future for the world, Hyundai will continue its efforts to introduce zero emission vehicles equipped with industry-leading hydrogen fuel cell and EV technologies.

About Hyundai Motor Europe HQ
Hyundai Motor Europe HQ was formally established in 2000 with its main office in Offenbach, Germany. It is the regional headquarter responsible for over 40 markets with more than 3,000 outlets, taking 3.6 per cent market share in 2020 (ACEA data).

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