Omoda Jaecoo and Jules Robinson are doubling down on female ambition. After the inaugural Fuel Fund pulled in over 300 applications from women across Australia, the team is launching Fuel Fund 2.0. This partnership between Omoda Jaecoo, FIGUR, and By Jules isn’t about corporate posturing; it is about providing the cash and the platform to help women-led ventures take the next step.
The concept is simple. One winner gets $5,000 to fuel a business. Jules Robinson developed this initiative to offer meaningful support to those building businesses from the ground up, and the response to the first round proved the hunger for this type of direct investment is real.
The first round was a gauntlet of innovation and resilience. Hundreds of stories poured in, detailing how women were navigating the challenges of entrepreneurship. Jules Robinson and the FIGUR team personally reviewed every single submission before narrowing the field to ten finalists. From there, the community took over, casting votes to decide who would walk away with the funding.
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Rita Saikali, the founder of RS Speech Pathology, emerged as the first winner. Her business focuses on empowering parents with practical tools to support their children’s communication journeys. It is a business built on empathy and real-world utility, exactly the kind of venture the Fuel Fund was designed to elevate. Her success set the bar high for what this funding can achieve in the right hands.
For Robinson, the stories were the highlight. She noted that seeing women back themselves and create change within their communities was the driving force behind bringing the initiative back so quickly. Fuel Fund 2.0 exists because the talent is there, but the capital often is not. Narine Salmasi, General Manager of Marketing at Omoda Jaecoo, echoed this sentiment, stating that the overwhelming response to the first round highlighted a deep well of ambition across Australia.
This is not a long, drawn-out process. Fuel Fund 2.0 is open for applications starting today and will stay open until April 30, 2026. Women across the country are invited to submit their business details and explain how that $5,000 will move the needle for them. This partnership reinforces a commitment to women-led innovation that goes beyond words. If you have an idea that is ready to burn, it is time to apply. Visit FIGUR for the details and get your submission in before the deadline. This is about real money for real change.
For more information on Fuel Fund 2.0 or to apply, visit FIGUR.
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Alan Zurvas is the founder and editor of Gay Car Boys, Australia's leading LGBTQI+ automotive publication. Before launching GCB in 2008, Alan's automotive writing was published in SameSame.com.au and the Star Observer. With over 16 years of hands-on car reviewing experience, Alan brings an honest, irreverent voice to every review — championing value and innovation over brand loyalty.
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