Jaguar's Insight into Car Design - 4 Short Films

Above: This Week’s Car Review – 2020 Mitsubishi ASX Exceed

Above: Jaguar Design Masterclass | EP 1: Sketching the All-Electric I-PACE

Above: Jaguar Design Masterclass | EP 2: Rendering the All-Electric I-PACE

Above: Jaguar Design Masterclass | EP 3: Taking I-PACE from 2D to 3D

The fourth film to complete the series will be released the following week.

Jaguar is giving an insight into its design process with a series of masterclass films produced to encourage creativity and skills development at home. Hosted by Jaguar designers, the four-part series follows the progress of the all-electric I-PACE through the initial design stages, with expert advice and tips from each of the disciplines featured in the films.

Just like in the design studio, the process begins with sketching. Chief Creative Designer Dominic Najafi gives a tutorial on sketching the I-PACE with a pencil and paper before handing over to Matthew Beaven, Chief Exterior Designer, who then transforms the preliminary sketch idea into a professional digital render using Photoshop.

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“Our Dealership Partners, which are always the completion point of purchase and delivery, also directly benefit from these enhancements, ensuring that they are able Four-part masterclass series gives an insight into Jaguar’s creative design process
Films follow the all-electric I-PACE from pencil sketch through to 3D animation
Tutorials are part of Jaguar’s #StayHomeStayCreative campaign

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The third film follows Chris Scholes, Senior Alias Modeller as he creates an exterior design proposal, taking the 2D digital render and developing it into 3D surfaces using Autodesk Alias software. Finally, CG Artist Elliot Brett from the Design Visualisation team brings the I-PACE to life, detailing how it is taken from storyboard through to animation.

What about some HOT RACING DRIVERS. Gay? Or just plain gorgeous?

Jaguar’s heritage of elegant design and breathtaking performance has excited and delighted the world for over 80 years. Today’s world-class Jaguar family comprises the award-winning XE, XF and XJ saloons, the dramatic F-TYPE sports car, the F-PACE performance SUV – the fastest-selling Jaguar ever – the E-PACE compact performance SUV and I-PACE, the all-electric performance SUV and 2019 World Car of the Year that puts Jaguar at the forefront of the electric vehicle revolution.

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