The Hyundai Motor Group (aka, the Group) has wrapped a fancy fleet of fast electric Hyundai and KIA cars in colourful liverie. They’ll drive around Paris as part of the 2030 World Expo bid, being used as fabulous moving billboards.

From 23–28 of November Hyundai/KIA is pulling out all the stops in order to boost the bid for Busan’s EXPO tilt. Korea sees hosting the 2030 World Expo as an “honor”, with votes taking place during the 173rd General Assembly of the BIE in Paris on the 28th of November.

The “art cars “provided by “The Group” will see the Korean delegation driving around in 10 Hyundai IONIQ 6 and Kia EV6 electric Vehicles. The graffiti design  celebrates all that is Busan, with subjects like seagulls, and the 7,420m Gwangan Bridge. The look is completed by the slogan ‘BUSAN is Ready.’

The 173rd General Assembly of the BIE will consider presentations from the 3 finalists, Busan, South Korea; Riyadh, Saudi Arabia; and Rome, Italy. Elections are then conducted by a secret ballot, with each BIE Member State having a say.

Video Review: Is  2023 Is Toyota Kluger Grande AWD Hybrid the Best? Full Review – GayCarBoys review – Alan Zurvas 

Video Review: OneCarStereo Wireless CarPlay “Smart AI Box” Review Part 1: Unboxing and first test – GayCarBoys review – Alan Zurvas 

Video Review: Why My 2022 Jeep Wrangler Rubicon is the Best Gay Car Mini Review  

#jeepaustralia, #jeep, #jeepwrangler, #wranglerrubicon, #alanzurvas, #gaycar, #gaycarboys  #shorts

ABOVE: EV6 and IONIQ 6 Busan, Korea – World Expo 2030 Bid

The campaign has been under way for some while, and the last stage uses IONIQ 6 and EV6 cars to underline Busan’s carbon-neutral World Expo bid. The theme is ‘Transforming Our World, Navigating Toward a Better Future.’

The artily decorated cars will wind their way through Paris, taking in the sites such as the Arc de Triomphe and the Louvre. They’ll be paying particular attention to areas near the BIE headquarters, getting as many eyes as possible on the visual feast.

173rd General Assembly of the BIE takes place on November 28, so the art car display will concentrate on the area around Le Palais des Congrès d’Issy, the venue of the General Assembly.

As well as the car fleet, outdoor video advertisements will appear on 270 digital screens dotted about Paris throughout November. The art cars were also seen during the Busan Expo Symposium and K-POP concert held in Paris last month, leaving no stone unturned.

The art cars have appeared at other major international events like the APEC Economic Leaders’ Week in San Francisco, the UN General Assembly in New York, the G20 Summit in New Delhi, India, and the ASEAN Summit in Jakarta, Indonesia.

Busan’s World Expo bid has been further promoted online with over 90 pieces of global content, such as short form videos and card news. Hosting a world expo can change a city as we experienced with Brisbane’s World Expo ’88. Urban renewable ensured benefits way beyond the event’s 6 month run. The ‘Busan Initiative with the Whole World,’ promotional video was released last month, scoring over 100 million views within 17 days of its release.

Korera is certainly serious about hosting the 2030 World Expo if 100 million views is anything to go by.