Kia introduces its all-new 2022 EV6 Crossover (fully electric) in American prime time TV.

EV6 is Kia’s first dedicated all-electric model, and will feature in a 60-second ad campaign during the 73RD EMMY® AWARDS.  

Kia again partnered with the 73RD EMMY® AWARDS and NBC’s “America’s Got Talent”. This campaign comes after the May 2021 launch of the EV6 in New York City’s Times Square. The campaign, and EV6, continues to showcase the transformed Kia America brand to the U.S. market

“The Kia EV6 is just the beginning of what the future holds for the Kia America brand,” said Russell Wager, vice president, marketing, Kia America. “Based on the success of the partnerships Kia enjoyed last year with both the Emmys and America’s Got Talent, we continue the launch of this all-new vehicle and highlight Kia’s shift to electrification. These shows feature some of the most inspiring talent in the country today and allow us to introduce our new brand ethos of “Movement That Inspires” to a nation that is getting ready for an EV future.”

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ABOVE: KIA EV6 in “Writer” ad campaign (pic 1), KIA EV6

The EV6 hits the red carpet during one of the biggest night in American television. The “73RD EMMY AWARDS” airs Sunday, September, 19th (8:00-11:00 PM, live ET/5:00-8:00 PM, live PT) on the CBS Television Network, also streaming live and on demand on Paramount+.

Kia will show a 60-second ad called, “Writer”.

It follows a screenwriter through the creative process, and several failed attempts at “putting pen to paper”, the writer takes her EV6 for a spin to clear her head. She begins to notice large letters in front of her spelling out the words, “Open on Paris, 1736” as a horse drawn carriage crosses an intersection. As the drive continues, the words “forbidden love” and “stepmother plots”, along with a menacing queen-like figure perched high upon a bridge appear. Characters dressed in period costumes, including a group of violin players and a mysterious masked figure cloaked in black materialize as she drives by – highlighting how the movement of the EV6 – and all Kia models – inspire those that drive them. A voiceover states, “Inspiration is out there, go find it,” and the spot closes with Kia America’s new tagline, “Movement That Inspires” spelled out on the screen. In addition to the 60-second spot, the campaign will also feature 30- and 15-second versions of “Writer”.

“Kia America is embarking on an entirely new direction and the EV6 is just the beginning,” continued Wager. “When we change our surroundings, we become inspired by new experiences and movement and driving a new Kia will inspire owners to come up with their own breakthrough moments.”

Kia was the first automotive brand to officially partner with “America’s Got Talent” and again returned to the show with a series of in-show segments featuring the Kia’s 2022 Stinger and the EV6 Crossover. This year, an EV6 was part given to the Season 16 Winner and Runner-up earlier this week as part of their awards.

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