A near-identical twin of LeBron James’s personalised Mercedes-Maybach S 680 goes to auction in New York in November. The proceeds go to the LeBron James Family Foundation in his hometown of Akron, Ohio.
James designed the original LeBron James Maybach as a one-of-one for his own use, and he’s keeping it. The public response to that car led Mercedes-Benz and James to build a second, near-identical S 680 to raise money for his charity.
A standard Mercedes-Maybach S 680 4MATIC lists at $582,428 plus on-roads. See our 2026 Mercedes-Maybach S-Class update story for more Maybach detail.
How the LeBron James Maybach Was Built
James worked through MANUFAKTUR Made to Measure, where customers deal one-to-one with Mercedes-Benz specialists. They turn a personal idea, colour or symbolic detail into something that can be built. MANUFAKTUR is the personalisation programme for the top-end Mercedes-Benz models, covering paint, interior materials and handwork such as embroidery.
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ABOVE: Maybach S 680
The car is finished in a somewhat nondescript shade of MANUFAKTUR-exclusive light ivory non-metallic paint. Cabin highlights include “Stormy Weather” Nappa leather with porcelain contrast stitching, and James’s signature on the cushions, floor mats and headrests.
For the first time on a Maybach, the V12 badge is replaced by a bespoke badge with his personal logo with a second badge with the coordinates of Akron.
Where the Money Goes
Proceeds go to the LeBron James Family Foundation and its I PROMISE programme for Akron-area students and their families. It gives them the opportunities, support and mentors to realise potential they might otherwise miss. The programme also helps with housing, healthcare, home ownership, job training and financial literacy.
“The chance to design my own customised Mercedes-Maybach was something I never even dreamed of as a young kid growing up in Akron,” James said. “To now have the opportunity to uplift my community and the families we serve through this auction means everything to my Foundation.”
Display Dates and the Auction
The LeBron James Maybach is on show at Mercedes-Benz Manhattan from the 9th to the 16th of November. It then moves to the Javits convention centre in New York on the 19th and 20th, and more public appearances may be added.
Gooding Christie’s will sell the car at Retromobile New York, the American edition of the Paris show Rétromobile. The event runs at the Javits convention centre from the 19th to the 22nd of November.
Mercedes-Maybach S 680 by LeBron James
| Item | Detail |
|---|---|
| Paint | MANUFAKTUR-exclusive light ivory, non-metallic |
| Interior | Blue “Stormy Weather” Nappa leather, porcelain contrast stitching |
| Personalised items | James’s signature on cushions, floor mats and headrests |
| Badging | James’s personal logo in place of the V12 badge, Akron coordinates badge |
| Display dates | Mercedes-Benz Manhattan, 9th to 16th of November 2026. Javits convention centre, 19th to 20th of November 2026 |
| Auction | Gooding Christie’s at Retromobile New York, Javits convention centre, 19th to 22nd of November 2026 |
| Beneficiary | LeBron James Family Foundation, I PROMISE programme, Akron, Ohio |
| Fuel (combined, WLTP, Europe) | 11.0 to 11.7L/100km |
| CO2 (WLTP, Europe) | 252 to 267g/km |
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Alan Zurvas is the founder and editor of Gay Car Boys, Australia's leading LGBTQI+ automotive publication. Before launching GCB in 2008, Alan's automotive writing was published in SameSame.com.au and the Star Observer. With over 16 years of hands-on car reviewing experience, Alan brings an honest, irreverent voice to every review — championing value and innovation over brand loyalty.
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