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Meet Mitsubishi XRT Concept the New Triton

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Mitsubishi displayed its “Mitsubishi XRT Concept”, the all-new Triton pickup truck, at the 44th Bangkok International Motor Show finishing today 2nd April 2023

Pickup Trucks, aka UTEs in Australia, the land of quaint colloquialisms, seem to last an age. Their generations linger long past their best-by date, and the current Triton is 9 years old, geriatric in automotive terms.

Like other Australian car makers, the LCV (light commercial vehicle) range is a top seller, and Triton is Mitsubishi Motors’ best-selling model. It is made in the Laemchabang Factory in Thailand, exporting to 150 countries. The all-new sixth generation Triton launches in Thailand, to then roll out through the ASEAN region, Oceania and then other global markets.

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ABOVE: Mitsubishi XRT Concept, The outoging Mitsubishi Triton

The Mitsubishi XRT Concept shows the all-new Triton is much like the old Triton. We reviewed Triton recently, and despite its aging design, proved a worthy filly. The front end is a chunky, with a large grille and large lights. The concept car has extended guards over the mud-terrain tyres, making the lava rock camouflage design look energetic and young. In a nod to the brand’s history, a 10-parallel line Ralliart brand icon adorns the rear doors.

On that note, Team Mitsubishi Ralliart plans an assault at the Asia Cross Country Rally 2023. The team receives technical support from Mitsubishi Motors, and will compete with a prototype cross-country model of the all-new Triton (Group T1 specifications), seeking a second straight victory. Hiroshi Masuoka, a two-time Dakar Rally champion driver in 2002 and 2003, will remain team director. Mitsubishi engineers will perform pre-testing, as well as providing support at the rally.

”Fiscal 2023 is an important year for Mitsubishi Motors to accelerate our business in the ASEAN region, with the launch of a fully revamped Triton and an all-new compact SUV,” said Takao Kato, president and chief executive officer, Mitsubishi Motors. “The all-new Triton is going through final touch-ups in preparation for its release, as we have performed rigorous endurance tests around the world while also incorporating the know-how gained from rally activities. With the new vehicle launches as the centerpiece, we will continue our drive toward further growth. Please look forward to the future of Mitsubishi Motors.”

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