New Survey Says Buyers Think EV Prices are a Buy-Barrier


A recent small-sample survey of 1,001 Australians by Savvy has revealed that 73% agree that moving to Electric Vehicles (EV) is an important move to reduce CO2 emissions and keep global temperature rises to 1.5°C.

The segments break down as 79% of 18–24-year-olds, 78% of 25-34 year-olds, and 82% of 35-44 year-olds agreed with the statement.

When it comes to money, 40% said they might buy EVs in the future, and 7% of said they want to buy one within the next year. Surprisingly, 2% already own an EV, but 30% say they can’t afford one, and that is the biggest sticking point.

Breaking down the 30% who can’t afford one: 37% of women and (33% for 55-64s and 36% for 65+) of older Australians.

Last of all, 19% of 65+s say stay with petrol/diesel cars.

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ABOVE: EV Models

The Price Gap The biggest EV-buying obstacle is price. 79% said that EVs would have to be cheaper in order for them to buy.

They went on to say: Improved government subsidies (41%), improved infrastructure (51%, improved driving range (39%) would also be buying considerations.

As for the biggest worry overall, 43% say the price is too high above all. 17% said their biggest concern was charging station availability, while 16% worry about limited travel range.

As for brands, 24% said they’d most rather a Hyundai, followed by Tesla (20%) and Mazda (12%). With 37% of respondents saying they’d spend $25,000-$40,000 on their next car, most models would be well out of their price range. 53% said they’d buy an EV over a petrol car to reduce emissions, even if they cost more than a petrol equivalent. 74% of 18-24s said they would – compared with 35% of over 65s.

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Written by Alan Zurvas

Alan Zurvas is the founder and editor of Gay Car Boys, Australia's leading LGBTQI+ automotive publication. Before launching GCB in 2008, Alan's automotive writing was published in SameSame.com.au and the Star Observer. With over 16 years of hands-on car reviewing experience, Alan brings an honest, irreverent voice to every review — championing value and innovation over brand loyalty.


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