Bentley Motors has appointed Robin Page as the new Director of Design from 1 September 2023.

Mr Page has been in the automotive design industry for 30 years, most recently at Volvo Car Group. He was Volvo Head of Global Design and UX to spearhead the “language” for the design of Volvo’s future electric vehicles. The Swedish brand has adopted a clean and fresh look that has a timeless quality that doesn’t come by accident.

Even before heading to Volvo, Mr Page headed up Bentley’s Interior Design department between 2001 and 2013. For many years, Bentley was a rebadged Rolls Royce, splitting off when Rolls Royce went to BMW and Bentley to Volkswagen. Luxury was unquestionably the main aim, even though Bentley was meant to be a performance model.

Now, Bentley takes high-speed touring to a level of luxury normally reserved for private jets and posh yachts .

Mr Page penned the cabin design for the then-new Continental GT model. He went on to the heights of luxury, giving the Bentley Mulsanne a once over, and on to the supreme accolade, Queen Elizabeth’s State Limousine. The monarch’s ride carries the ultimate nod as the poshest of the posh.

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ABOVE: 2013 Bentley Models including the State Limousine

Robin is a direct report to the Bentley boss, Adrian Hallmark. “I am pleased to welcome Robin back to Bentley having worked with him during a truly formative period in the history of Bentley Motors, launching the sector-defining Continental GT” said Adrian.                   

“He joins at a time when we are shaping an even greater story as we accelerate our journey to full electrification by 2030. His previous experiences from innovative automotive design, combined with a strong understanding of the Bentley brand means he is perfectly positioned to enable us to achieve our future ambitions as the leader in sustainable luxury mobility.”                           

Bentley’s headquarters in Crewe is where Mr Page’s 50-strong design team will be responsible for

all design aspects of the full current and future Bentley portfolio Even concept and showcars will emerge from the design team, showcasing the brand’s design direction and expertise.

Commenting on his new role, Page said:   

“Having worked for 17 years at Bentley, I have always held a strong connection to the brand and kept a close eye on its evolution. To return and have the opportunity to help set the design language for the first Bentley BEVs, redefining the rules while keeping continuity to the past and present, is a challenge I am privileged to lead.”

Tobias Sühlmann leaves Bentley to “pursue other opportunities.”       

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