Mini UK has launched a cool pair of double decker buses to showcase the 2022 Mini Convertible.

There is a Zesty Yellow bus with a large viewing window, and a caption reads, “who says you can’t get parking in New York.” It shows the Mini parked snuggly between two cars as a nod to the compact advantage of the little Brit. The bus is called “the Looking Glass” and will be making special guest appearances throughout the month.

Mini has been a firm favourite with gay buyers since it came out. There is a canny need for class even for those with an eye for a brand. Mini can only be described as the campest car ever!

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ABOVE: 2022 Mini COnvertible

“MINI is known for being disruptive and we wanted to go back to our heritage by being bold and showing off our new model in an unforgettable and relatable way,” said Rahul Mahtani, Communications Manager, MINI USA. “Not only is the Zesty Yellow convertible eye catching in color, but it’s the perfect vehicle for the warmer weather.”

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The wheels on the bus will be going round and round, from 12pm to 8pm at famous spots like the New York City’s Rockefeller Centre and the stock exchange.

On-line viewers can use Google’s augmented reality integration to get up even closer to the new Mini. The collaboration with Free Range Games and Universal McCann has a wide appeal to the younger audience Mini is aimed at.

As potential buyers search for the Mini and experience the little British car up close before they even get to a dealer.

Mini is compact, so fits in a bus, therefore finding a park in NYC should be a doddle, right? At least, that is what the campaign says. Whoever came up with this catchy campaign is completely on point.

“Customers are doing more and more research before they even step into a dealership,” added Mahtani. “We want to show up where customers are at, and if that means having a MINI show up in their living room, we’ll be there.”