What’s New in“European” Hyundai Tucson here in 2024

The current Tucson has been a big model for Hyundai, becoming Europe’s best seller in the compact segment in 2022. That is a huge achievement considering the likes of VW have targeted the market for special attention.

The big turn for the Korean automaker came when it mixed the beauteous designs of Peter Schreyer with the work ethic and knowhow of a workforce that is laser-focused. It has gone on to become one of the biggest automotive groups in the world.

This announcement comes hot on the heels of the opening of the Hyundai Group’s stunning new Innovation Centre in Singapore. Hyundai promises to be a leader in future mobility which means electrification as part of a multi-pronged strategy. No one knows what the future of humankind will be, but we know it will not look like the past.

Mobility for now, means humans in cars and SUVs, mainly driven by fossil fuels.

The push for vehicles driven by electrified drivelines is picking up pace, and although the European specifications haven’t yet been revealed, Tucson will hit European showrooms early in 2024. We can expect to hear more details within months. Australia gets facelifted Tucson  mid-2024, with the promise of a hybrid drivetrain option.

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ABOVE: 2024 Hyundai Tucson, Hyundai Innovation centre – Singapore

Tucson has been with us since 2020, and this is the first major change to it since. The front end scores a new look courtesy of the evolution of the current model’s ‘Parametric Dynamics’ design. There are changes to skid plates front and back, and other subtle tweaks.

Inside, the comfortable cabin gets a spacious look thanks to horizontal lines stretching the visual appearance, and there is new technology to be integrated into its DNA.

Hyundai Group offerings have had the waving-over of hands, giving the current generation a look and class that befits the European aspirations. Materials are used thoughtfully, and are put together in a way we once only attributed to Euro carmakers. The continental brands took their eyes off the Koreans and are now paying the price. They cannot compete on value, and punters paying more for them may not equal a worry-free ownership experience. a 5 year warranty for hyundai, and 7-year for Kia says a lot about what Hyundai bosses except of their products.

The Chinese have their hearts set on the same markets, so the next few years should be a time when we can all sit back with a bucket of popcorn for the spectacular showdown.

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