BMW Acquires Performance Brand APLINA

The BMW Group has acquired ALPINA, bringing the brand under the BMW umbrella.

Although ready to roll, the finalisation of the deal will require approval by the responsible antitrust authorities. The two companies have long-standing arrangement, which runs out on 31 Dec. 2025. The companies involved have agreed not to disclose any financial details. No shares in the company will be acquired.

For more than 50 years, BMW and Alpina, the small-series manufacturer from Buchloe, outside of Munich, have had a close cooperation as ALPINA modified classy high-speed tourers for BMW’s discerning buyers.

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“The automotive industry is in the midst of a far-reaching transformation towards sustainable mobility. For that reason, existing business models need to be re-examined on a regular basis. For over fifty years, the Buchloe firm has demon­strated how to deliver top-quality car cachet through meticulous attention to detail. The BMW Group is also driven by this same passion for cars that capture the imagination. That is why we are now embarking on a new chapter in our long-standing partnership. Acquiring the trademark rights will allow us to shape the long-term course of this brand steeped in tradition. We are delighted to welcome the ALPINA brand to the BMW family,” said Pieter Nota, member of the Board of Management responsible for Customer, Brands and Sales.

New technology such as driver and safety aids, electrification, and changing regulation put small-series manufacturers at significantly higher risk of not being able to comply. The integration of ALPINA Burkard Bovensiepen GmbH + Co. KG is addressing this with a strategic to make sure Buchloe operations continue to provide the same level of service.

Andreas Bovensiepen, co-managing director of ALPINA Burkard Bovensiepen GmbH + Co. KG, explains: “We recognised the challenges facing the automotive industry early on and are now setting the right course for ALPINA and for our family firm, BOVENSIEPEN.

This marks the beginning of a new chapter. Both the ALPINA brand and our company are extremely desirable. We made a conscious decision not to sell ALPINA to just any manufacturer, because BMW and ALPINA have worked together and trusted one another for decades. That is why it is the right decision strategically for the ALPINA brand to be managed by the BMW Group in the future.”

This is how the arrangement will continue: The cooperation will continue – but in a different form: The company owned by the Bovensiepen family will continue to use its engineering expertise in developing, manufacturing, and selling BMW ALPINA vehicles within the existing cooperation until the end of 2025. This results in base BMW cars receiving extensive modifi­cation by the ALPINA team – including the engine and transmission, as well as the chassis, aerodynamics, and interior equipment. BMW ALPINA vehicles are pre-assembled on BMW production lines before final assembly of the vehicles taking place in workshops in Buchloe, also comprising individual interiors built to customer specifications.

The service, parts and accessories business for the existing and legacy BMW ALPINA vehicle portfolio will continue at the Buchloe location in the long term. There will be no changes to the existing aftersales cooperation. As part of a strategic cooperation between the two companies, there will be a further expansion of the existing development services business for BMW out of Buchloe. The wine business that also forms part of the family firm will be unaffected.