Chery has offered an early look at the all-new TIGGO V, and if you have a family, a school run, a boot full of sports bags, and the vague hope of escaping for a weekend without packing like a refugee from a linen cupboard, this is rather worth a look. The Chinese brand says it is a new kind of family SUV. We shall see. Carmakers say many things. Still, the pitch is sensible, and in this market sensible is starting to look frightfully attractive.
The new TIGGO V will make its global debut at Auto China 2026 on April 24, but Chery Australia has jumped in early with a teaser and a promise. This is meant to be a core global model, one designed around flexibility, cabin usability, and the increasingly chaotic lives of modern families. Quite right too. Most buyers are no longer choosing between a weekday car and a weekend car. They want one vehicle to do the lot without having a breakdown, emotional or mechanical.
That challenge is where plenty of SUVs come unstuck. They look rugged enough in the brochure, all chiselled wheelarches and smug rooftop camping fantasies, but once the school bags, grocery runs, road trips, children, chargers, and assorted domestic clutter climb aboard, the glamour vanishes faster than a gym bunny after leg day. Chery says TIGGO V has been built to tackle exactly that kind of real-world pressure. Good. Someone should.
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ABOVE: Chery first teaser of the all-new TIGGO V ahead of Beijing reveal – PLUS other Chery SUVs as an example of what to expect.
Chery Australia says the heart of the new model is a transformable vehicle concept, but that’s not a unique claim, nor is it a new one. That means flexible seating and configurable interior space that can shift between different jobs, urban commuter, family bus, long-distance tourer, weekend escape machine, and load lugger. It is a neat pitch, and one that sounds far more useful than the usual white noise about lifestyle expression and connected journeys, both of which can get in the bin.
Already known for vastly improved SUV product, Chery wants to build another SUV when the brand knows the market is already chockers with options. Chery has shown that it seems to understand why buyers are drifting to them in the first place. Buyers do not need one perfect use case, they need a vehicle that can tolerate a badly organised life. School drop-offs on Friday, Bunnings on Saturday, a country bbq on Sunday, and the daily commute every miserable day in between. If the TIGGO V gets that right, it will be speaking a language people understand instantly.
Chery says the car is expected to deliver in four main areas, cabin space and comfort, in-car technology and connectivity, capability across a range of road conditions, and efficient powertrain performance. That is the corporate version that all OEMs provide prior to a launch or reveal. All most buyers want is room, working tech, enough go, and enough flexibility that the car does not start wheezing the moment a freeway onramp gets a bit eggy.
There is still a great deal we do not know, and Chery is keeping the hard numbers tucked away until the full reveal in Beijing. No dimensions yet. No powertrain details worth chewing on. No luggage measurements to argue about. No local timing beyond the Australian teaser. But as a piece of positioning, it is smart enough. Chery is not trying to sell the TIGGO V as some heroic off-roader or another faux-premium barge dripping in leatherette and self-importance. It is aiming squarely at the family buyer who wants one car to do many jobs without complaint.
The family SUV market has become an sea of mind-numbing of dullness. Every brand has one because they have to. Most claim to be versatile, but confuse size with usability, then slap in a TV screen and call it innovation. Chery, by contrast, is talking about transformable space and real-world adaptability. they are also words we’ve heard before, but is trying to be more interesting than another recitation of ambient lighting colours and smartphone mirroring features, both of which are lovely until wants to carry the detritus of life’s little inconveniences.
The teaser image does not give much away beyond a typical nose and a bit of moody lighting that makes every SUV look like it is about to launch a fragrance line, but the message is clear enough. Chery wants the TIGGO V to sit as a proper family-minded global model, not just another filler between badges and trim grades. If the packaging is clever, the pricing is right, and the local specification does not get strangled by accountants, this could be one to watch. Chery is already a brand on the rise becuase of decent and much-improved product, and sensible pricing that legacy brands can’t match.
It also says something about where Chery thinks the market is heading. Buyers are no longer dazzled by bulk for bulk’s sake. They want value, flexibility, decent technology, and a cabin that works when the schedule turns feral. If Chery can deliver a car that handles weekday drudgery and weekend chaos with equal ease, then TIGGO V may land with more force than its teaser suggests.
For the time being, the all-new TIGGO V remains a promise rather than a product. Full details arrive at Auto China on April 24. Until then, Chery has given us a scant preview of an SUV aimed not at fantasy lifestyles, but at the frantic, compromised, gloriously cluttered reality of daily life.
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Alan Zurvas is the founder and editor of Gay Car Boys, Australia's leading LGBTQI+ automotive publication. Before launching GCB in 2008, Alan's automotive writing was published in SameSame.com.au and the Star Observer. With over 16 years of hands-on car reviewing experience, Alan brings an honest, irreverent voice to every review — championing value and innovation over brand loyalty.
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