Chrysler Brand Now Dead in Australia

FCA Australia (fiat chrysler Australia), a subsidiary of Stellantis, has finally put the last nail in the coffin of Chrysler by announcing they will no long bring the brand to the Australian market. Australia the last remaining right-hand-drive market selling Chrysler vehicles.

The brand ban follows the finish of Dodge, another slow-selling FCA brand, which was axed several years ago. FCA says the global push towards electrification and focus on SUVs has resulted in a consolidation of the overall product lineup in Australia. IN reality, buyers didn’t want the 300c and 300SRT, and that was that.

Despite a long relationship with Australian motoring enthusiasts, V8-powered sedans are part of an ever shrinking segment.

Kevin Flynn, FCA Australia Managing Director, said: “Chrysler has held a special place in the heart of many Australians and we are proud of its history here.”

Chrysler Australia opened the Tonsley Park Assembly Plant in the suburbs of Adelaide in 1964, and from there it became a celebrated and iconic brand manufactured in Australia.

The HEMI six-cylinder engine, made exclusively for Australia, went on to become the most powerful six-cylinder engine produced domestically. Though the engine was based on a U.S. design, it was never produced for North America.

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The 1970s saw the arrival of the highly respected Valiant Charger, which became Chrysler Australia’s “muscle car,” and is still considered one of the brand’s most collectable models.

The final Hemi, 50 years later, is the 6.4-litre V8 with 350kW/637Nm found in the Chrysler 300 SRT. The 300 SRT and Chrysler 300C Luxury are still available in limited quantities at Chrysler dealerships.

FCA still sells Wrangler, Gladiator, Cherokee and in 2022 will launch the all-new three-row Jeep Grand Cherokee L and plug-in hybrid Jeep Grand Cherokee 4xe.

“We are very excited about this new era of mobility. Stellantis is dedicated to becoming the market leader in low-emission vehicles and committed to developing the most capable and sustainable high-performing and four-wheel drive vehicles in the world,” Flynn added.

“We have a hugely positive year ahead of us, focusing on electrification and moving into a very premium offering with our all-new, two- and three-row Jeep Grand Cherokee as well as the PHEV Jeep Grand Cherokee 4xe. These models represent real advancements in terms of technology, luxury, efficiency and capability.”

FCA Australia remains fully committed to the supply of parts and authorised servicing for Chrysler vehicles; all Jeep Dealerships across the country will continue to service Chrysler vehicles.

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