Above: This Week’s Car Review – Subaru Forester Hybrid

For the 43rd International Museum Day, the Porsche Museum is throwing

open its doors to one and all on 17 May 2020, free of charge. In line with this year‘s

motto “Museums for Equality: Diversity and Inclusion”, digital live tours will be available

this Sunday on Instagram @porsche.museum. So fans can participate from anywhere

in the world and experience how Porsche transports the ideas and values of its brand

from the past into the future.

“Digital diversity is more important than ever in times like these, where travel is a

greater challenge than ever before“, says Achim Stejskal, Head of Heritage and Porsche

Museum. “We have been consistently driving forward the expansion of digital

offerings not just since the corona crisis, but for years.

We have committed ourselves to the ’Mission Future Heritage’. We would like to use modern channels to demonstrate the heritage and future of the brand, not just at our site in Zuffenhausen, but beyond

the museum as well”.

On International Museum Day, two guides will guide through the exhibition for one hour

each in German and English, which currently includes more than 80 cars over 5,600

square metres.

What about some HOT RACING DRIVERS. Gay? Or just plain gorgeous?

They will look at special exhibits and offer an insight into the company

history. The digital live tours will include prototypes, small exhibits, racing cars and

series production cars.

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Anyone who is interested can watch the first tour on Instagram

which starts in German at 18:30 hrs, or the second one which starts in English at 00:00

hrs (CEST). The times have purposefully been set outside the regular opening times –

true to the motto: “The museum for everyone”.

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The tours will also be recorded in the following languages and be available on Porsche

News TV from Sunday on: Chinese, French, Italian, Japanese, Croatian, Romanian,

Spanish, Portuguese and Turkish. “There is a native speaker for each of these languages

in the Porsche Museum. We would like to use the videos that have live character

to thank our fans around the world and to bring a bit of the Porsche Museum into

their homes,” explains Stejskal.

The special promotional day is organised annually by the International Council of Museums

ICOM to draw attention to the wide range of work museums do and to the thematic

diversity of museums around the world. Museums throughout Germany will provide

special initiatives, exhibits or a glimpse behind the scenes this Sunday. Dr Dietmar

Woidke, President of the German Bundesrat, is the patron of Museum Day.