Genesis GV60 MIV Concept: The Silent Saviour of the Slopes

Genesis has gone off-piste—literally—with the reveal of its GV60 Mountain Intervention Vehicle (MIV) Concept at the World Economic Forum 2025 in Davos, Switzerland. This Q Brand take on mountain rescue proves that luxury, sustainability, and rugged utility can share the same snow-covered path.

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Unveiled at the AMERON Davos Swiss Mountain Resort, the GV60 MIV has been turning heads since January 20, showcasing Genesis’ flair for bold design and cutting-edge technology. This marks the brand’s third consecutive concept debut at Davos, following its Genesis X Concept in 2023 and X Speedium Concept last year. Clearly, Genesis knows how to make an entrance—and this time, it comes equipped with snow tracks.

Built on the all-electric Genesis GV60 platform, the MIV Concept is no ordinary luxury SUV. It’s a purpose-built rescue vehicle, ready to tackle rugged terrain and extreme conditions with silent, electric efficiency. Designed for minimal environmental impact, the MIV features a vehicle-to-load (V2L) system to power auxiliary equipment—perfect for charging gear or even lighting up the Alps.

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ABOVE: Genesis GV60 MIV Concept – Davos Switzerland

The design is as audacious as the mission. The GV60 MIV sports carbon fibre fender flares, heavy-duty roof racks, and modular rear attachments for all manner of rescue equipment. Inside, it’s a high-tech sanctuary, kitted out with sports seats, medical supplies, and emergency communication systems. Snow-covered cliffs? No problem. Stylish arrival? Always.

Luc Donckerwolke, Genesis’ Chief Creative Officer, summed it up best: “The GV60 MIV Concept expands our vision of comfort and care, combining safety and design in a uniquely Korean way.”

For Genesis, Davos isn’t just about showcasing innovation—it’s about creating vehicles that drive change. And with the GV60 MIV Concept, they’ve crafted a luxury EV that’s as at home on a mountain rescue mission as it is making a statement in a Swiss resort carpark.

Saving lives has never looked this fabulous.

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