Hyundai Motor Group Scoops IIHS 2024 Safety Awards

Hyundai Motor Group has given safety a top consideration in the new product lineup. As a result, Hyundai’s brands managed a sparkling triumph. 22 models from Hyundai, Kia, and Genesis have bagged the 2024 Insurance Institute of Highway Safety (IIHS) TOP SAFETY PICK (TSP) and TOP SAFETY PICK+ (TSP+) awards. This stellar performance sees Hyundai Motor Group snatching a whopping 21% of all awards this year – more than any other automaker.

Among the brand rankings, Hyundai secured a respectable second place, while Genesis tied for third with Honda and Mazda. It’s clear the South Korean carmaker is giving other global giants a proper run for their money.

Brian Latouf, Hyundai Motor Group’s President and Global Chief Safety and Quality Officer, chimed in, saying, “This achievement underscores our relentless commitment to safety, ensuring maximum protection for everyone on the road.” And honestly, who doesn’t love a car that takes care of its own – and everyone else too?

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Who won what?

Hyundai nabbed nine awards, with four models earning TSP+ honours: the IONIQ 5, KONA, TUCSON (post-March 2024 builds), and the cutting edge all-electric IONIQ 6. The TSP accolades went to other crowd-pleasers like the i30 Sedan, SONATA, PALISADE, SANTA FE, and even the quirky SANTA CRUZ.

Genesis, Hyundai’s luxury arm, wowed judges with eight awards, including seven TSP+ wins for the G80, Electrified G80, GV60, and others. Meanwhile, Kia’s five awards showcased their steady commitment to safety, with the TELLURIDE reigning as its sole TSP+ winner, alongside TSP nods for the SPORTAGE, EV9, SORENTO, and the K4.

A Rising Bar for Safety

Earning a TSP or TSP+ badge isn’t just about good looks and clever marketing – the IIHS standards are as tough as a day-old pavlova. The 2024 awards include upgraded tests that scrutinise rear-seat passenger protection and pedestrian crash avoidance. The latest requirements ensure safety tech and headlights across all trims are not just optional extras but baseline essentials.

As SUVs and EVs take over Australian roads, Hyundai Motor Group’s sweep of the awards sends a loud, clear message: You can have style, performance, and safety in one fabulous package. So whether you’re ferrying the kids to footy practice or road-tripping down the Great Ocean Road, there’s a Hyundai, Kia, or Genesis ready to cocoon you in safety.

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