Kia Corporation recorded total global sales of 249,734 units in April 2021, a 78 percent increase compared to the same month last year.
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Kia’s range of SUV models led the company’s global sales, with the Sportage and Seltos SUV models selling 27,955 and 26,864 units respectively. The K3 compact sedan sold 22,591 units.
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Korea sales
Kia recorded sales of 51,128 units in Korea, a 1.5 percent increase from April 2020. Sales of the Carnival minivan and K5 sedan supported the growth of Kia in its home market.
Sales outside of Korea
Sales outside of Korea jumped 120.9 percent from a year earlier to 198,606 units, steered by the Sportage and Seltos SUVs, and the Rio subcompact sedan. This sharp increase was caused by recovering global automotive demand that slowed last year amid the COVID-19 outbreak, as well as temporary closures of global plants which hurt vehicle supply during April 2020.
Despite the tough business environment, sales recovered in global markets such as the U.S. spearheaded by Telluride and Seltos SUV models, which contributed to this year’s strong global results. Kia recorded its second best-ever monthly sales in the U.S., with five Kia models setting sales records this April.
Kia will also continue to focus on implementing its mid- to long-term business strategy ‘Plan S’, as well as creating sales momentum and profitability through new models, such as the Kia EV6 electric vehicle and brand new K8 sedan.
| Apr-21 | Apr-20 | YoY change | Mar-21 | MoM change | 2021 YTD | 2020 YTD | YTD change | |
|---|---|---|---|---|---|---|---|---|
| Korea sales | 51,128 | 50,361 | 1.5% | 51,011 | 0.2% | 181,203 | 167,100 | 8.4% |
| Overseas sales | 198,606 | 89,901 | 120.9% | 201,932 | -1.6% | 758,521 | 621,847 | 22.0% |
| Global sales | 249,734 | 140,262 | 78.0% | 252,943 | -1.3% | 939,724 | 788,947 | 19.1% |
* Sales results are based on wholesale.
* Monthly sales figures provided in this press release are unaudited and on a preliminary basis.
Alan Zurvas is the founder and editor of Gay Car Boys, Australia's leading LGBTQI+ automotive publication. Before launching GCB in 2008, Alan's automotive writing was published in SameSame.com.au and the Star Observer. With over 16 years of hands-on car reviewing experience, Alan brings an honest, irreverent voice to every review — championing value and innovation over brand loyalty.
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