MG Motor Australia isn’t just sharpening its pencils this financial year—it’s sending out a firm message to both buyers and competing brands. From July 1, the brand launches a two-pronged attack on rising costs and rising competition, announcing the MG Winter Price Freeze and a new FY26 Warranty Program. MG’s ongoing strategy is clear: MG wants to remain at the sharp end of affordability, and it’s not leaving long-term ownership out of the equation either.

First up, the MG Winter Price Freeze sees all OEM pricing (MRSP) frozen—or slashed—by up to $6,000 before on-road costs across the entire range. That includes a dramatic drop for the MG4 EV XPOWER, now $49,990 pre-ORC (down from $55,990), as well as Drive Away Pricing Campaigns for its hybrid heroes: the HS SUPER HYBRID, ZS HYBRID+, and the new MG3 HYBRID+. It’s a strong move, especially as new Chinese brands like BYD, Chery and Leapmotor elbow their way into showrooms with similarly keen price points.

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Other OEMs claim continual deep discounting cheapens a brand and makes buyers insecure, but let the buyers decide.

But MG isn't stopping at the driveway. In a show of brand consistency (and customer reassurance), the second announcement might be even more significant. MG's FY26 Warranty Program now covers non-commercial, commercial and light commercial vehicles with a staggered but generous offering:

  • 10 years or 250,000km for vehicles serviced within the MG network
  • 7 years unlimited kilometres for those who choose to service elsewhere

MG claims this to be a clever balance—rewarding loyal servicing while still offering flexibility and confidence to budget-conscious buyers. In a market where warranties are increasingly used as marketing bait, MG's long-tail coverage stands out as something a little more tangible. This works out at 25,000km a year so most drivers will be at advantage.

Of course, this double announcement comes as the local market grows more competitive than ever. With an influx of price-aggressive newcomers, MG is under increasing pressure to hold its ground, but sales are down to 17,778 from 20,369 this time last year. These latest moves are a clear signal the brand intends to stay in the race— bringing existing customers along for the ride.

Still, there's a sting in the tail for those who bought at full price last quarter. With discounts up to $6,000 on offer, some recent buyers may be quietly fuming over their lukewarm timing.

Whether this freeze is a sign of sustained strategy or a temporary price war skirmish remains to be seen. But for now, MG is giving buyers strong reasons to jump in—backed not just by value today, but support well into the next decade.

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