MG4 EV Urban Special Edition is a 750-car run priced at $33,990 drive-away. It’s only a paint and trim package on the Essence 54, so no mechanical changes.
MG is keen on value-adding in a market becoming increasingly packed with new offerings. MG4 EV Urban Special Edition is out now, based on the Essence 54, and pairs a 54kWh battery with a 405km WLTP range. About 65% of MG4 EV Urban buyers already pick the Essence 54 over the $31,990 drive-away Essence 43.
The $33,990 drive-away price includes a $2,000 cashback. Take the cashback away and the Special Edition costs $1,000 more than a standard Essence 54, which lists at $34,990 drive-away. MG ran the same $2,000 cashback across the range in September.
What MG4 EV Urban Special Edition Adds
The roof and exterior mirrors are blacked out, and ambient lighting is added on the door panels. The Special Edition comes in 2 colours, a new Ice Blue metallic and the existing Diamond Red.
MG marketing director Dimitri Andreatidis said, “It’s already a great car, so we’ve added a few distinctive touches to make it even more appealing.”
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ABOVE: MG4 EV Urban Special Edition, inside and out
Hyundai Inster and Honda Super-ONE Cost More
Hyundai Inster Standard Range is $37,500 plus on-roads. Hyundai has it on a $35,990 drive-away offer until the 31st of December, which is $2,000 more than MG4 EV Urban Special Edition. Inster has a 42kWh battery and a 327km WLTP rating, 78km short of the Special Edition.
Honda Super-ONE is $36,900 drive-away, $2,910 more than the Special Edition. Its 29.6kWh battery is rated at 202km WLTP, about half the Special Edition’s figure. It has 4 seats rather than 5.
BYD Atto 1 Premium and BYD Dolphin Essential both list for less than MG4 EV Urban Special Edition, with smaller batteries and shorter range. Geely EX2 Inspire is close on drive-away price, also with a smaller battery.
MG4 EV Urban Sales Since March
MG4 EV Urban made its global debut in September 2025, then went on sale in Australia in March 2026. Worldwide, MG4 EV Urban sales passed 200,000.
In September, MG4 EV Urban enquiries rose 131% month-on-month. Test drives rose 52% in the same month, with orders 89.7% up, and ranked second among small cars under $45,000 in October. MG’s parent company, SAIC, was the first Chinese carmaker to pass 2 million sales in a first half.
Battery electric cars took 23.1% of new car sales in October, up from 7.3% a year earlier.
MG4 EV Urban Special Edition
| Spec | Detail |
|---|---|
| Price | $33,990 drive-away (includes $2,000 cashback) |
| Build run | 750 cars |
| Battery | 54kWh |
| Range | 405km WLTP |
| DC charging | 10-80% in about 30 minutes |
| Power | 118kW |
| 0-100km/h | 8.7 seconds |
| Drive | Front-wheel drive |
| Seats | 5 |
| Boot | 382L, plus 98L under the floor |
| Colours | Ice Blue, Diamond Red |
| Additions | Black roof, black mirrors, door-panel ambient lighting |
| ANCAP | 5 stars |
| Warranty | 10 years, serviced in MG’s dealer network |
MG4 EV Urban Special Edition and 5 Rivals
| Car | Price | Battery | WLTP range |
|---|---|---|---|
| MG4 EV Urban Special Edition | $33,990 drive-away, includes cashback | 54kWh | 405km |
| BYD Atto 1 Premium | $27,990 plus on-roads | 43.2kWh | 310km |
| BYD Dolphin Essential | $29,990 plus on-roads ($28,888 drive-away on orders to the 15th of December) | 44.9kWh | 340km |
| Geely EX2 Inspire | $30,990 plus on-roads (about $34,000 drive-away) | 47.1kWh | 345km |
| Hyundai Inster Standard Range | $37,500 plus on-roads ($35,990 drive-away offer to the 31st of December) | 42kWh | 327km |
| Honda Super-ONE | $36,900 drive-away | 29.6kWh | 202km |
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Alan Zurvas is the founder and editor of Gay Car Boys, Australia's leading LGBTQI+ automotive publication. Before launching GCB in 2008, Alan's automotive writing was published in SameSame.com.au and the Star Observer. With over 16 years of hands-on car reviewing experience, Alan brings an honest, irreverent voice to every review — championing value and innovation over brand loyalty.
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