Like other participants, urban mobility, sustainability, cosmopolitanism and individuality are the focus at IAA 2021.

The MINI Pavilion on Lenbachplatz, like other exhibiters, is focusing on urban mobility and sustainability central themes of the International Motor Show (IAA) 2021. It is held for the first time in Munich, the headquarters of the BMW Group, where it will become a forum for lectures and discussions on the future of individual transport and living together in urban centres. MINI is enriching this dialogue at IAA Mobility 2021 with innovations and visions for locally emission-free driving fun, consistent resource conservation, individuality and emotionally powerful experiences. The motto #BIGLOVE chosen by MINI refers to both protecting the climate and the environment as well as to interpersonal contacts. In this way, taking responsibility for the natural foundations of life meets cosmopolitan and non-discriminatory cooperation in the worldwide MINI community.

The various locations of IAA Mobility 2021 will be connected via the Blue Lane, which will run through the city area and offer visitors the opportunity to enjoy locally emission-free driving fun in the all-electric MINI Cooper SE (combined power consumption: 17.6 – 15.2 kWh/100 km according to WLTP, 16.9 – 14.9 kWh/100 km according to NEDC). An online streaming service will broadcast the highlights of IAA Mobility 2021 digitally to the entire world, either live or as a recording.

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ABOVE: Mini – IAA 2021, Munich

The Summit at the exhibition centre.
The Munich exhibition centre is the venue Summit, where traditional exhibition activities are combined with new forms of communication. MINI will be staged in the exhibition halls, and the highlight will be the MINI Electric Pacesetter inspired by JCW. It’s all-electric drive, was given a workout on the tight street circuits of the ABB FIA Formula E World Championship. In addition, the interactive exhibition stand, has an inner-city industrial setting, giving viewers a brief show of the brand history, while showcasing how the electric cars are the future of urban mobility.

On show are the all-electric MINI Cooper SE, and the plug-in hybrid model MINI Cooper SE Countryman ALL4 with its fuel consumption of combined: 2.1 – 1.7 l/100 km (WLTP), 2.1 – 1.9 l/100 km (NEDC); combined power consumption: 15.5 – 14.8 kWh/100 km according to WLTP, 14.8 – 14.1 kWh/100 km according to NEDC, CO2 combined emissions: 47 – 39 g/km (WLTP), (48 – 44 g/km (NEDC). Electric Minis accounted for more than 15% worldwide in 2021.  In Germany the electric Mini is arount 30% of MINI sales. The MINI Cooper SE Countryman ALL4 is displayed with the Summit with a roof tent from the Italian manufacturer, Autohome. It shows exactly how the alactric Mini can cope with weekends in the country.

In addition, the latest MINI Lifestyle Collection, the smartphone-based digital service MINI Sharing and the latest version of the MINI App will be shown at the Summit. The universal digital interface between the MINI and its driver offers new functions for convenient navigation as well as helpful charging support for plug-in hybrid and electric vehicles. The MINI Vision Urbanaut will also be shown as part of a digital presentation. Another glimpse into the future of mobility and coexistence in urban areas is provided by the URBAN-X programme, an accelerator for tech start-ups founded by MINI, whose ideas and projects will also be presented at the Summit.

Open Space in the city centre.
The MINI Vision Urbanaut concept will be seen in the Open Space on Max-Joseph-Platz the State Opera and the Residenztheater. It is a physical concept of the urban transport of tomorrow.

IAA in 2021 seeks to link exhibitors and the public in a new and interactive way. The MINI Vision Urbanaut study, is being seen by the public for the first time as a real. It embodies sustainable design and the “clever use of space”. The all-electric vision vehicle not only conveys the freedom of individual mobility, but can also be used as a place of retreat or as a meeting area to exchange ideas with friends.

MINI Pavilion on Lenbachplatz.
Mini says its hub is  “place to be” during IAA Mobility 2021. Strangely, the focus is not on the cars, but on the general attitude of the brand, which is expressed in the motto #BIGLOVE. Exhibitions, presentations and discussions as well as a diverse entertainment and cultural programme await visitors in the historic building, which MINI shares with several renowned partners from the fields of lifestyle, design and technology. Among other things, presentations are planned by tech start-ups that deal with the future design of urban living spaces and are supported by MINI as part of the Startup Accelerator URBAN-X. At another live event with thought leaders under the motto “The city of tomorrow is created today”, the dialogue platform “The Sooner Now” is also hosted in the MINI Pavilion.

In addition, the design of the MINI Pavilion is dominated by a new collaboration between MINI and the British designer Paul Smith. The aim it to jointly design solutions that focus even more strongly on the topic of sustainability. Sir Paul Smith has long been one of Britain’s best-known menswear designers. At the end of the 1990s, he designed a limited special series of the classic Mini in a shade of blue he created, as well as a one-off with a paint finish in the typical multicolour stripe design. The first result of the new collaboration is a unique current MINI model, which can be admired in the MINI Pavilion at IAA Mobility 2021.

MINI product range on display at BMW Welt.
Another port of call for visitors to IAA Mobility 2021 is the BMW Welt at the Olympic Park. The futuristically designed experience centre also houses a MINI brand world in which the current model range and numerous other products are on show. In addition to the wide range of current models for the premium small car and premium compact segments – from the MINI Cooper SE to the extremely sporty John Cooper Works models – the new products from the MINI Lifestyle Collection will also be shown there. The MINI Vision Urbanaut and the URBAN-X initiative are also represented in the MINI Area with digital presentations.

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